Hi, my name is Dmitry. I am Dashly's CEO and Co-Founder

Communication as a phenomenon is terrific. The primary shifts in human history took place because of the changes in the ways people interacted with each other.

Do you know why a species known as Homo Sapience won the battle of human survival? Because humans could explain what they want better than the other species! Neanderthals could say, "A tiger is there!" Meanwhile, Humans could tell where the tiger was at the moment, where it had been, and where the tiger might head in the future.

At first glance, such an insignificant difference helped Homo Sapience stand at the top of the food chain. This is hilarious because when we consider other "characteristics," humans lose to almost all the other species on Earth. Even to ants!

Another fascinating story — the story of Sir Timothy John Berners-Lee. He made the communication and spread of information even faster, much faster.

In 1989 Tim replaced the linear text with hypertext. Being a scientist at CERN, he proposed and later prototyped a new hypertext project — he called it "WorldWideWeb". In 1993 WWW became public.

You all know the outcomes, and this is super inspiring! Everything about communications is exciting. We genuinely want to impact the way people interact, exchange information, and, in the end, the way they feel. We want to change the communication between Companies and Humans.

Remember yourself ten years ago, or even five years ago. You used to call your family and friends by phone, dialed phone numbers, used address books. Now we primarily use digital channels where we text, not call. We are more flexible — we can start with a call, switch to video, sending pictures simultaneously.

Sadly, the communication between companies and their customers seems to be stuck in the 2000s. We are 100% sure that most of the issues can be fixed — when the communication with the Customer becomes the focal point of processes in Marketing, Sales, and Support.

You decide to contact a company. Once you send them an email, you will likely prefer emails for the future. If you call, all of your future communications will stay on the phone. However, you may want to switch to WhatsApp next time — and then the company's representative has no idea what you were discussing before.

Now, remember how you text with friends. Using numerous channels at the same time is something natural. You are always in context. No one loves filling in those forms with infinite fields. No one loves waiting for a callback. Communication is the key to a successful experience, a brand with loyal fans, and long-term relationships with a customer.

The traditional funnel was built as a chain of handoffs. Marketing drives traffic to the website. SDRs capture leads, send follow-ups, qualify manually. AEs run discovery calls. At every step, time passes. Leads go cold.

This isn't a headcount problem. Hiring more SDRs doesn't fix a 2am lead who found you through organic search and never heard back. The funnel was built around human speed — and humans simply aren't fast enough.