How to create confirmation email + 25 templates for your inspiration

This is the updated version of an article about confirming messages examples originally published in October 2021.

Picture this. You are browsing an online store, fall in love with one of the items in stock, place your order, pay for it, and then… 

Silence. 

After a couple of hours of waiting and guessing, you’ll finally get a slight chill running up your back. And you will probably be asking yourself, “Did my order go through?” or “Have I just been scammed?” 

No doubt, this is an excellent script for an online purchase horror story. But if you are a business owner, you better not make it a reality for your clients. 

The good news is there’s an easy way to deal with it — a confirmation email template.

Statistically, confirmation emails have one of the highest engagement rates, with an average of 60% open rates and 20% click rates

So, to help you raise your engagement rates and enhance relationships with customers, we collected 25 confirmation email examples for various occasions.

Pick those that suit your business, customize them, and launch them in a few clicks with Dashly 👇

Get your copy of 25 confirmation email templates and boost customer engagement

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But first, let’s check if we’re on the same page regarding what such an email is.

This is a confirmation email

There is so much buzz around this tool of marketing automation and for a good reason.

Why are confirmation messages important?

They have a great power to:

• Reduce post-order anxiety 
  Simply by reassuring customers that whatever step they took, it turned out to be successful, and you are taking action to deliver the best experience and guide them through their next steps. 
• Deliver important information
  Such as shipping details, booking dates, and directions, links to events a client has registered for, and also ways to contact you or find answers to questions they might be having. Without this information at hand, users will be left fumbling in the dark, and the whole process becomes less formal and potentially more complicated.
• Update customers on the next possible steps
  Should they confirm their subscription or order? How and when will they get their order or sign in to the event they have registered for? How will they find your venue? And what should they prepare beforehand? 

And perhaps most importantly, confirmation emails can provide additional sales opportunities. 

For example, what can be more annoying for a user and awkward for you than promotional emails hitting their inboxes every other day without any response? 

Luckily, confirmations can ease this situation for both customers and your marketing team. Then, depending on what they ordered, you can suggest a few related products they might be excited about.

Crate&Barrel marketing team created a perfect example of an order confirmation email. They send accurate product suggestions based on customer data that boost sales for the company.

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Time to go through each of the different types of confirmation emails and the best examples you can use for your marketing activities. Stay tuned! 

Types of confirmation emails with 25 templates

Order confirmation emails template

An order confirmation email is a message that is sent after a user completes a purchase. It reassures them that their order is successful and being processed. With confirmation of the key details, your customer isn’t left alone without any information whatsoever.

For example:

It usually includes all the necessary details about the order itself, payment, shipping, and delivery. 

With order confirmation emails, customers can double-check and refer to it whenever needed. 

1. Thank you for your order confirmation email template

Below is a confirmation order email example. Use this template to thank a customer and confirm the details after they place an order. For instance, after an online purchase, send this email to ensure the customer has all necessary information about their order.

Email title: Thank you for shopping with [Store]!

2. Email confirmation template of the payment

Below is an example of a payment confirmation email template. Use this when you need to confirm receipt of a payment — ideal for acknowledging successful transactions for orders or services. For instance, once a customer completes a purchase online, send this email to verify the payment.

Title: We have received your payment!

3. Purchase confirmation email template

Title: Your [Store] order of [Product]

4. Shipping confirmation email template

Title: Your [Store] order of [Product] has been shipped!

5. Return request confirmation email template

Title: Your [Item] return summary

6. Order cancellation confirmation email template

Title: Your order on [Company] is canceled

Booking confirmation emails

You can send this type of confirmation message to a user who books a hotel room, a table at a restaurant, a flight, a tour, etc.

As is to be expected, the main goal of this order confirmation template is to ensure the client that the booking is done and deliver information about the time and place. Reasonably enough, the client will be expecting such confirmation. 

Make sure you deliver all the necessary information in your booking confirmation emails:

• Booking/reservation details (such as an identification code, date, and time)
• Venue address 
• Contact details in case they have special requests
• Page to manage the booking 
• Button to add it into a calendar (that’s a great bonus for them!)
• Button to download a receipt or tickets (if they’re attending an event)

By including all this info, you make sure the booking confirmation emails serve their purpose — a person will get all the essential details.

How to make a good email campaign and not get flagged as spam

Read

7. Confirmation email template of the hotel reservation

Below is an example of a reservation confirmation template for a hotel reservation. Use this email when confirming a guest’s booking details—such as check-in/out dates, room type, and any special requests. For instance, after a customer reserves a room online, send this email to ensure accuracy and provide reassurance.

Hotel booking confirmation email title: Thanks! Your booking at [Hotel] is confirmed

8. Event ticket confirmation email template

Title: [Event] ticket paid successfully! Check your ticket details.

9. Restaurant reservation confirmation email template

Title: Thank you for your reservation at [Restaurant]

10. Appointment confirmation email template

Below is an example of an email confirmation of appointment. Use this when you need to confirm details for a scheduled meeting — ensuring both parties agree on the time, date, and location. For instance, after a client books a consultation, send this email to avoid any misunderstandings.

Sample confirmation mail subject line: Your appointment at [Company] is confirmed

11. Reservation confirmation email template

Title: Can’t wait to welcome you at [Venue]

12. Car rental confirmation email template

Title: You reserved a car at [Company]

Registration confirmation emails

Similar to a booking, registration confirmation emails are emails that users receive after registering for a specific event. Their main goal is to confirm the user’s participation and provide them with the event details. So, while setting up a triggered message for your marketing automation strategy, include the following details:

• Event title
• Event description
• Date and time
• Directions or a button to join the event (if it’s online). 

Additionally, you can place a countdown and a CTA button that offers to add the event to their calendar. These details are vital to customers, especially when it comes to online transactions. 

Here is an example of the registration confirmation email:

13. Confirmation email template of the event

Title: You’re in! Here’s your [Conference] invitation

14. Event link confirmation email template

Title: Your Next [Webinar] in [Company] Confirmation

Subscription confirmation email templates

Subscription confirmation emails are usually sent to users after they sign up for newsletters or services. They can be sent as welcome emails thanking your new subscribers, or as a double opt-in to confirm their wish to be included in the list. It should be an essential point in the list of your marketing activities and audience communication.

These messages help both you and users make sure they haven’t made a typo. Here’s one of the great examples of subscription confirmation:

For your marketing team, capturing valid emails is essential as it increases the database quality and prevents your confirmation emails from getting into spam.

Pro tip: Don’t forget to engage subscribers to visit your socials also. To catch the reader’s eye, add some examples of the posts from your socials to the email.

15. Thank you for your subscription email template

Title: Welcome to [Company]!

16. Confirmation email template of the sign up

Title: Your sign-up details for [Service]

17. Confirmation email template of the service activation

Title: Thank you for joining us. Let’s start jamming!

Pro tip: Along with sign-up details, you can provide some basic onboarding to your product or service, tell about basic functionality, and mention that your support team is always ready to help.

18. Online magazine subscription confirmation email template

Title: Welcome to your [Company] membership

19. Newsletter subscription email confirmation

Title: You’re in! Thanks for subscribing to [Newsletter]

20. Double opt-in confirmation email template

Below is an example of a confirmation letter for a double opt-in confirmation email. Use this when a user subscribes to your mailing list and must verify their email address before receiving further communications. This extra step helps ensure your subscribers genuinely want to receive your content.

Title: Please confirm your subscription to [Company]

Cancellation automated confirmation emails

This is perhaps the trickiest type of confirmation email because letting go of a user is not the most pleasant part of business. But remember that if they decide to cancel their subscription for whatever reason, a proper goodbye can play a vital role in their opinion about your company and brand. 

Plus, there is always a chance that customers might reconsider their decision at any time in the future or have second thoughts while reading your cancellation email.

So inserting a button ‘Restart your membership’ at the end of an email is never a bad idea.

Pro tip: Just look at the YouTube marketing strategy for customers return. Highlighting the Premium plan advantages, they make the reader think twice about the subscription cancellation.

21. Confirming unsubscription email template

Title: We’re sorry to say goodbye

22. Confirming newsletter unsubscription email template

Below is an email confirmation message example for a newsletter unsubscription. Use this when a user opts out of your mailing list to acknowledge their request, maintain transparency, and provide any additional information or re-subscription options.

Title: Your [Company] subscription is canceled

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Feedback confirmation email

Feedback confirmation emails are sent to users after they contact a company to resolve an issue with a service or leave a review or feedback. This type of email is more useful for clients support than marketing. Use it in any given situation. It’s an excellent way of showing users that you care.

However, your marketing and sales teams can use feedback to enhance their strategy and work with potential customers’ doubts.

Here’s what it looks like:

When customers leave an inquiry, they want to be sure that it was received and worked on, and they will be contacted as soon as their issue is resolved. Even though users might be prepared for your answer to take some time, don’t leave it too long.  Otherwise, they will start looking for information elsewhere. Or worse, close your site and forget about your service.

An email can solve this problem.

If users leave feedback on your product or brand, it’s nice to reply with a thank-you email confirming their review has been published. 

Automated confirmation emails are an effortless gesture, really. Yet, they will be appreciated by your customers. They show them that you value the time they took to share their experience.

Why Sales Funnel Reporting Matters for Your Growth Strategy 
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23. Received inquiry confirmation email template

Title: We received your inquiry!

24. Thank you for your feedback confirmation email template

Title: Your opinion is important to us!

25. Review confirmation email template

Title: Thank you for reviewing [Item] on [Company]

Before we take off with instructions on how to set up a confirmation email, let’s knock down the confirmation email samples listed above. 

26. Meeting confirmation email

Title: Confirmation of Your Upcoming Meeting

An effective email confirming a meeting includes a title that conveys the purpose clearly, ensuring it stands out in the recipient’s inbox. The email opens with a personalized greeting to establish rapport, followed by concise confirmation details — date, time, and platform (e.g., Zoom link or physical address) — to avoid any scheduling confusion. Including a brief agenda demonstrates professionalism and helps the recipient prepare for the discussion.

It’s essential to prompt the recipient for any updates or changes to the agenda, showing flexibility and collaboration.

Finally, a polished closing with contact details reinforces accessibility and readiness for the meeting. The tone should strike a balance between professionalism and approachability, making it an ideal email confirmation for meeting.

How to write an email confirmation: Structure and Tips

How to send a confirmation email

With a reliable marketing tool, you can configure an automatic sending of the email confirmation in no time. All you need is: 

Let’s walk through the email set-up process step-by-step on the Dashly example. 

Step 1. Decide where users conduct a trigger event on your website

As you already know, a confirmation is sent to contacts who’ve completed a particular action, such as placing an order, booking a hotel room, etc. When they do so, they usually fill in the form or click the button, which becomes your trigger event for a message to be sent. 

Examples of event names: user_registered, user_paid, booking_ticket1, user_subscribed. But you can name them whatever you want.

• If it is your customer already, their email is already on the lead card. Thus, you don’t need to create email capture forms to send a confirmation when customers click the “buy” or “pay” buttons. 
• If it’s a new website visitor, you need to get the contacts first. For this, the business uses lead capture forms, lightbox pop-ups, chatbots. You trigger confirmation only when website visitors fill out that form with the email and click the target button. 

So, define where to show a lead capture message. Let it be an email subscription pop-up. By clicking the “I’m in” button of which, the website visitor should receive the confirmation email.

So the action is done, and the “subscribe_me” event is already in your CRM. 

Time to create an email.

Step 2. Design confirmation email content

Dashly has a few confirmation email templates to choose from — welcome ‘thank you’ type emails to subscription cancellation ones. Plus, you can always create a message from scratch.

When done with that, continue customizing the content in the chosen confirmation template by filling in the fields.

Or, if you decide to create your unique email copy, check out our tips on how to create a top-notch email that boosts conversions.

Step 3. Choose a trigger event for your email

Now let’s go back to the event you chose.

If integrated with Dashly, you’ll easily find the event for confirmation in the list by typing it in the relevant field.

Don’t forget to set the time when the message will be sent. Here you have two options — either straight after the event is completed or after a certain time (after a time lag). 

It’s better to set a 1-min timeout. Thus, the event trigger has enough time to work.

Step 4. Sending settings

To avoid sending another email to a customer who has already performed a required action (e.g. confirming their subscription) after receiving the first email, don’t forget to tick the “Don’t send again to those who have answered” box.

Step 5. Select a goal

At this step, you should choose a goal for your email — an event that you want a user to complete after they receive your confirmation.

Most commonly, goals for confirmation email campaigns are predefined by the information you include in your email body which presupposes that they complete a specific action that you embed into your email body while creating a copy. 

Applying goals to your campaign will show you who opened it, clicked on the button, signed in, and perhaps equally importantly, who did not.

Now let’s sort out the goals that might be particularly useful for confirmation emails.

• Clicked on the link in the message
  Set it as a goal for double opt-in subscriptions and other types of emails that provide clickable information such as links to events, landing pages with hot offers, articles from your blog posts that might be relevant to the user, and many more.
• Made on order 
  Let’s say you want to up-sell or cross-sell and provide a few related products in your confirmation email, depending on what the customer ordered. Usually, they come under titles like ‘Customers also bought’ or ‘You might also like’.
• Signed in 
  If you are a software developer or an online magazine, then you can insert a link or a button that routes users to the sign-in page of your service. By choosing the message goal ‘Signed in’, you will see how many users logged in after receiving a confirmation email.
• Session started
  A message that a customer gets after subscribing to a service or an online event can also contain a button or a link that activates the session. Simply put, users log in to the service or event and start using it by pressing the button included in a confirmation email.
• Registered 
  Let’s say users left their emails to be on a waiting list for an online event or to get a demo version of the product. If you expect them to register through your confirmation email, then this goal can be particularly useful.

Step 6. Review your confirmation email campaign

Double-check all information to make sure everything is in its place. Give a name to your confirmation campaign and assign it to a suitable folder, so it won’t get lost. 

At this step, you can also configure a sequence of confirmation messages and activate custom events for the previous messages of the sequence so that you’ll be able to choose them as trigger events for the next follow-up email.

Thus, defining all the scenarios of your marketing automation.

Step 7. Test, analyze, adjust 

This one goes beyond the set-up process but is a final and integral part of it. Without it, you won’t be able to evaluate your confirmation email campaigns. You can’t improve the result if you don’t know it, right? So set up analytics for your confirmation campaigns and track their success.

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Now grab your copy of 25 confirmation email templates

Your order confirmation emails don’t have to be mediocre and boring. On the contrary, they can be informative, supportive, and even bring smiles. In other words, it’s your chance to delight and build trustful, friendly relationships. Help users with the next step they need to take and guide them by their hand. 

If you feel lost and have no idea where to start, don’t hesitate to use our confirmation email template! With slight adjustments and personalization, you’ll come up with something unique. Grab it here 👇

Reduce post-order anxiety and build trust to your brand with confirmation emails

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FAQ

Dashly is a conversational marketing platform that helps businesses connect to their customers. With our main features (chatbots, live chat, pop-ups) you can use any order confirmation template from this article, customize it, and send it to your clients on autopilot.