Top 10 best product marketing software tools for your tech stack [expert review]

Ever juggled multiple tasks and wished for a handy helper? 

Product marketing tools are the secret sauce to sprucing up our marketing strategies with efficiency and precision. They’ll help you with adeptly managing customer feedback, automating processes, and making product marketing a breeze. 

Here at Dashly, we understand how pivotal the right software can be. 

That’s why we’ve done the homework for you, rigorously reviewing the top 10 product marketing software tools. Tools that not only automate your product marketing strategies but also take them to new heights. 

So, ready to make your product marketing journey smoother? Let’s dive in!

Dashly marketing automation software for product managers

Dashly is a comprehensive product marketing tool designed to convert website visitors into happy customers. The company strives to offer a platform that can automate communication with potential customers, facilitate lead generation, and enhance customer engagement. Dashly caters to businesses of varying sizes, from emerging startups to established enterprises, helping them unlock their full marketing potential.

Features

Dashly is equipped with several powerful tools, each offering unique benefits for product marketing:

1. Live chat: Live chat offers real-time interaction with your website visitors. It enables you to address customer queries promptly and start conversations that foster stronger relationships. Instant responses not only improve customer satisfaction but also create opportunities for upselling and cross-selling.
2. Chatbots: This tools will help you automate multiple tasks, from lead capture to user onboarding. Chatbots work 24/7, ensuring smooth way down the funnel even when your team is asleep.
3. Triggered email campaigns: This tool lets you send personalized emails based on user behavior and specific events, saving time and increasing efficiency. It ensures that your communication is timely and relevant to the user, greatly enhancing the chances of conversion. It’s a great way to nurture leads and stay top-of-mind with your prospects.
4. Pop-ups: Dashly’s pop-up feature allows you to design and implement customized pop-ups on your website. These can be used to capture leads, promote offers, or share important information. Well-placed, appealing pop-ups can significantly increase lead generation and improve customer engagement.
5. User tracking: Understanding how users interact with your website is fundamental to refining your marketing strategies. User tracking provides insights into user behavior and preferences, helping you tailor your marketing efforts for the maximum impact. It allows you to identify high-performing content and areas that need improvement.
6. Knowledge base: This feature allows you to build an online repository of information about your product or service. A well-organized, easy-to-navigate knowledge base can significantly reduce customer support requests. It empowers customers to find solutions on their own, improving their experience and your brand’s perceived value. 

Pricing

Dashly offers a free trial to get started. The pricing model is flexible, starting at $39/month for the basic Conversation plan. But for product marketing needs, pay special attention to the Marketing plan that starts at $109/month.

The price depends on your website traffic and add-ons you choose to include in your plan. You have 7 days of free trial to test the platofrm’s functionality.

Pros and Cons

In a nutshell, Dashly is a feature-rich software that empowers businesses to automate their product marketing, understand their customers better, and ultimately, boost their conversion rates.

Amplitude

Amplitude is a top-notch product analytics platform designed to help businesses understand their users’ behavior. Their mission? To assist companies in creating digital products that captivate customers. Serving startups to Fortune 500 companies, Amplitude provides valuable insights to drive growth and engagement.

Features

Amplitude offers a wide array of tools:

1. Behavioral Analytics allows you to dig deep into your customers’ actions and understand their preferences, habits, and pain points. Through pattern detection and trend identification, you can gauge the success of your marketing strategies and adjust them accordingly.
2. Microscope is a meticulous tool that captures detailed customer feedback on every user interaction. This feature goes beyond surface-level data, offering nuanced insights about user behavior. Whether it’s a click, swipe, or scroll, every action is analyzed, helping you understand what resonates with your audience. This granular feedback can guide your product marketing initiatives and help refine user experience.
3. Compass is an analytical tool that helps you identify the user behaviors that drive conversion and retention. It shows you the path your customers are taking on their buyer journey and points out steps that lead to conversion. This allows you to focus your efforts on what works best, streamlining your product marketing strategies and fostering customer loyalty.
4. Engage is designed to monitor your marketing campaigns closely and measure their effectiveness. It tracks user response and engagement, providing real-time data that can help adapt your marketing strategies on the fly. It allows you to tweak campaigns for maximum impact, ensuring that your product marketing efforts yield the best results.
5. Insight is a tool that helps identify potential issues and opportunities within your product’s performance. It highlights areas that may be hindering user experience or areas where users are particularly engaged. These insights can guide tweaks to the product or inform the development of new features, fuelling your product marketing tactics with actionable data.

Pricing

Amplitude offers a freemium model. The Plus plan starts at $49/month, tailored for mid-size businesses with advanced needs. For large enterprises, there’s the custom-priced Growth plan offering exclusive features and support.

Both come with a free trial.

Pros and Cons

In a nutshell, Amplitude is more than just a product marketing tool. It’s a robust software that offers in-depth customer feedback and a myriad of features set to drive your product marketing strategies to new heights.

Trello marketing software

Trello is a visually appealing and intuitive project management tool used by businesses of all shapes and sizes. Its primary goal is to boost productivity and facilitate collaboration among teams. Whether it’s project planning, content creation, or product marketing, Trello simplifies everything.

Tools

Trello provides several useful tools:

• Boards provide a bird’s eye view of your entire project, helping you visualize all tasks and stages. It’s like having a digital whiteboard where you can map out your product marketing strategies, plans, and campaigns. This visual approach to project management fosters collaboration and ensures everyone on the team is aligned and informed about the objectives and status.
• Lists allow you to break down your projects into manageable stages or categories. Whether it’s ideation, planning, execution, or review, each stage of your product marketing strategy can have a dedicated list. It simplifies project management by providing structure and order, making it easier to track progress and maintain efficiency.
• Cards are the essential building block in Trello and can be added to any list. They are used to represent tasks or ideas. You can add details, comments, attachments, and even customer feedback to cards, creating a central place for all relevant information. It’s a great way to organize and prioritize your product marketing tasks while fostering team collaboration.
• Checklists within cards allow you to define and track small tasks that need to be accomplished for a larger goal. They create a clear path of action, ensuring that nothing slips through the cracks. Whether it’s steps for a product launch or tasks for an upcoming marketing campaign, checklists keep your product marketing efforts organized and on track.
• Due Dates are a vital feature in Trello that ensures you never miss a deadline. By setting due dates on cards, you can keep track of timelines for each task, making sure every piece of your product marketing strategy is executed on time. The ability to visually track deadlines helps to better manage workloads and ensures timely completion of your marketing initiatives.

Pricing

Trello offers a free plan with basic features. For more capabilities, they have Standard at $5/user/month and Premium at $10/user/month. There’s an Enterprise at $17.50/user/month for larger organizations, both billed annually.

A free trial is available for Standard, Premium and Enterprise plans.

Pros and Cons

Trello is a versatile tool, not just a project management software. For product marketing, it’s a great way to organize tasks, collect customer feedback, and keep everyone on the same page.

Optimizely product marketers software

Optimizely is an innovative platform that empowers businesses to deliver personalized experiences to their customers. Positioned as an experimentation and personalization software, it is used by a wide range of businesses, from startups to large corporations, for their product marketing needs.

Tools

Optimizely comes with various robust tools:

• A/B Testing is a key feature in the product marketer’s toolkit, A/B testing in Optimizely allows you to create and compare two different versions of your product or marketing campaign to see which one resonates better with your customers. This allows for data-driven decisions, reducing guesswork and improving the effectiveness of your product marketing efforts.
• Multivariate Testing: With this feature, Optimizely allows you to test multiple variables simultaneously to understand their combined effect on your product’s performance. This comprehensive approach provides deeper insights and more nuanced data, helping you refine and optimize each aspect of your product or marketing strategy.
• Personalization empowers you to tailor user experiences based on customer behavior and preferences. It allows you to deliver highly customized content, improving user engagement and driving customer retention. This feature is vital for creating customer-centric product marketing strategies.
• Progressive Delivery is a feature that allows for the gradual rollout of new features or changes in your product. This means you can measure their impact and gather valuable customer feedback before a full-scale launch. It’s an excellent tool for mitigating risks associated with product changes and for ensuring your product marketing strategies align with user expectations and experiences.

Pricing

Optimizely offers custom pricing based on the individual needs of your business. They provide a demo to better understand their offerings and how it can fit your business requirements.

Pros and Cons

In essence, Optimizely is a powerful product marketing software that provides you with the tools to understand customer behavior, make data-driven decisions, and deliver personalized experiences, all vital aspects of effective product marketing.

Mixpanel

Mixpanel stands tall as a user analytics platform that helps businesses dive deep into their data. The goal? To gain meaningful insights into how users interact with their products. From startups to large enterprises, businesses utilize Mixpanel to take their product marketing to the next level.

Features

Mixpanel comes loaded with a range of tools:

• User Analytics is a powerful feature that lets you thoroughly understand user behavior and engagement across multiple platforms. By tracking user interactions with your product, you can gain insights into what works and what doesn’t. This knowledge can be used to shape your product marketing strategies, ultimately leading to improved user experiences and engagement.
• A/B Testing gives you the opportunity to test different versions of your product or specific features to optimize the customer experience. By comparing how users interact with different versions, you can identify what resonates most with your audience. This is crucial for iterative improvements and for ensuring your product marketing efforts are truly effective.
• Automated Insights is an intelligent feature that provides automatically generated insights based on your user data. This takes the guesswork out of interpreting data and allows you to make data-driven decisions with ease. With automated insights, your product marketing strategies can be agile, responsive, and highly targeted.
• Data Science Models allows you to predict future user behavior based on past data. This predictive analysis can inform your product development and marketing strategies, helping you anticipate user needs and trends. It’s a forward-thinking tool that can give you a significant edge in your product marketing efforts.

Pricing

Mixpanel offers a free plan for startups and smaller teams. Beyond that, they have a Growth plan starting at $17/month and an Enterprise plan with custom pricing for larger teams.

They offer a 14-day free trial for the Growth plan.

Pros and Cons

Overall, Mixpanel is an advanced product marketing tool that offers comprehensive user analytics, A/B testing, and predictive modeling, helping businesses make data-informed decisions and elevate their product marketing efforts.

ClickUp for product marketing managers

ClickUp is a versatile project management tool designed to make your work life more productive. It’s a one-stop shop for all your productivity needs, suitable for businesses of all sizes. ClickUp’s goal is to eliminate the need for any other productivity apps, making your product marketing efforts more streamlined.

Tools

ClickUp boasts an impressive range of tools:

• Task Management allows you to track progress, gather feedback, and manage your tasks efficiently. It’s a comprehensive tool that helps you organize your product marketing activities, assign tasks to team members, and monitor their completion. It simplifies task coordination, making your product marketing workflow more streamlined and productive.
• Time Tracking to monitor how much time is spent on each task or project. This helps in estimating time frames for future tasks, assessing productivity, and optimizing work processes. It’s an invaluable tool for ensuring your product marketing initiatives are on track and delivered on time.
• Docs & Wikis allow you to create, share, and store documents in one place. Whether it’s product guides, marketing strategies, or team notes, having a centralized knowledge base enhances team collaboration and ensures everyone is on the same page. It’s a great tool for maintaining consistency and clarity in your product marketing efforts.
• Custom Statuses let you tailor workflows to fit your team’s needs. You can create unique statuses that reflect your project stages or task progress. This flexibility makes ClickUp an adaptable tool that can accommodate any product marketing workflow, no matter how unique or complex.
• Goal Tracking allows you to set, monitor, and achieve your marketing goals. By visualizing your goals and breaking them down into measurable metrics, you can track progress and keep your team aligned and motivated. It’s a powerful tool for driving success in your product marketing campaigns.

Pricing

ClickUp offers a Free Forever plan with essential features. For more advanced capabilities, they offer Unlimited at $10/user/month, Business at $19/user/month, and Enterprise with custom pricing.

Each paid plan comes with a 30-day free trial.

Pros and Cons

In summary, ClickUp is more than a project management tool. It’s a comprehensive product marketing software that helps manage tasks, track time, get customer feedback, and ultimately, achieve product marketing goals.

Omnisend product marketers software 

Omnisend is a robust marketing automation platform particularly geared towards e-commerce businesses. It aims to provide all the marketing tools needed to run successful campaigns, from email templates to website pop-ups. Whether you’re a small business or a larger enterprise, Omnisend helps you manage your marketing efforts effectively.

Tools

Omnisend offers a powerful set of tools:

• Email Marketing: This feature offers pre-built templates that make creating engaging emails quick and easy. Whether it’s a monthly newsletter or a promotional email, this tool helps you craft effective content that aligns with your brand and appeals to your audience. It’s a vital feature for any product marketing strategy.
• Website Pop-ups and Forms to design and implement custom pop-ups and forms on your website to collect user data and build your subscriber list. It’s a straightforward way to capture customer information, helping you grow your audience and generate leads for your product marketing campaigns.
• Segmentation to categorize your customers based on their behavior and preferences. This ensures your marketing campaigns are highly targeted, improving their effectiveness and increasing customer engagement. It’s a feature that helps refine your marketing efforts, making them more personalized and impactful.
• Automation to set up automated marketing campaigns that run on their own, saving you time and resources. From sending welcome emails to cart abandonment reminders, automation streamlines your product marketing efforts and ensures consistent communication with your customers.
• Analytics to track and measure the performance of your marketing campaigns. You can monitor key metrics like open rates, click-through rates, and conversions, providing valuable insights that can inform future marketing strategies. It’s a tool that yields data-driven results, a cornerstone of successful product marketing.

Pricing

Omnisend offers a free plan that includes email campaigns and basic email automation. The Standard plan starts at $16/month, the Pro plan at $99/month, and the Enterprise plan comes with custom pricing.

Each paid plan comes with a 14-day free trial.

Pros and Cons

In short, Omnisend is a comprehensive product marketing tool that not only helps you create engaging content and manage your campaigns, but also provides detailed analytics for data-driven decision-making.

Proprofs for product marketing

ProProfs is a versatile product marketing tool aimed at simplifying the way businesses create, share, and manage online content. Ideal for businesses of all sizes, ProProfs’ goal is to make the life of a product marketer easier by providing a platform packed with powerful features to aid in customer engagement and feedback collection.

Tools

ProProfs brings a host of tools to the table:

• Online Quizzes and Surveys allow you to interact with your audience and gather valuable feedback. Whether it’s a product feedback survey or a customer satisfaction quiz, this feature helps you understand your customers better and make informed product marketing decisions.
• Knowledge Management to create, manage, and share informative articles or FAQs. This centralized platform enhances customer self-service and reduces support requests, while also serving as a valuable resource for your marketing content creation.
• Training Maker to design and deliver online training programs. From product tutorials to marketing strategy training for your team, this tool helps you create engaging and informative content, enhancing both internal team proficiency and customer product understanding.
• Project Management coordinate tasks, track progress, and facilitate collaboration. By providing a clear overview of your project status and assignments, it allows for efficient management of your product marketing initiatives, ensuring timelines are met and tasks are effectively executed.
• Live Chat to connect with customers in real time, providing instant support and improving customer satisfaction. It’s a tool that adds a personal touch to your product marketing efforts, enhancing customer relationships and boosting brand loyalty.

Pricing

ProProfs has separate pricing systems for its features. Here’s an example of plans for the Quiz Maker:

There are also add-ons you can include in your plans.

Pros and Cons

In essence, ProProfs is more than a run-of-the-mill product marketing tool. It’s a robust platform that helps streamline your product marketing processes, from creating engaging content to effective project management.

SurveySparrow for product marketing

SurveySparrow fills a crucial niche in the product marketing landscape with its user-friendly online survey software. The company’s primary mission is to make the process of collecting and analyzing customer feedback both engaging and insightful. Businesses of all sizes use SurveySparrow to fine-tune their marketing strategies and boost product performance.

Product marketing tools

SurveySparrow offers a variety of tools:

• Survey Builder lets you create professional-looking surveys with ease. These surveys can be a powerful tool for product marketing, allowing you to gather valuable customer feedback, gauge satisfaction, and get insights into customer preferences and behaviors.
• Multi-channel Sharing to distribute your surveys via various channels — email, social media, or even embedded directly on your website. This guarantees maximum reach and enhances the response rate, ensuring you get comprehensive feedback for your product marketing strategies.
• Survey Templates: A vast library of pre-built survey templates that you can customize to fit your needs. These templates save time, ensure a professional look and feel, and help you focus on gathering the feedback that matters most for your product marketing efforts.
• Analytics provides in-depth insights into your survey data. It highlights key trends, patterns, and feedback, giving you a data-driven foundation for your product marketing decisions. Armed with these insights, you can refine your product and marketing strategies for better results.
• Recurring Surveys to schedule surveys to automatically recur at specified intervals. This ensures consistent feedback over time, allowing you to track changes in customer sentiment and make timely adjustments to your product marketing plan.

Pricing

SurveySparrow offers a free plan, with paid plans starting at $19/month for the Basic plan, $49/month for the Premium plan, and $149/month for the Business plan.

Each paid plan comes with a 14-day free trial.

Pros and Cons

In a nutshell, SurveySparrow is a comprehensive product marketing tool that aids businesses in efficiently collecting customer feedback, enabling the creation of more effective marketing strategies.

Userpilot

Userpilot is a user onboarding software that helps businesses accelerate product adoption and user engagement. The company’s aim is to bridge the gap between customers and products, creating a smooth user experience that boosts retention rates. From small startups to large corporations, Userpilot is a trusted tool in the product marketing toolkit.

Product marketing tools

Userpilot offers a range of features:

• User Onboarding to create personalized user onboarding flows without any coding. This makes the initial interaction with your product more engaging and user-friendly, positively influencing user retention. It’s a great tool for improving customer experience and kickstarting successful product marketing efforts.
• In-app Messaging to communicate with users directly within the product environment. Whether it’s announcing new features, providing tips, or sending reminders, in-app messages boost user engagement and provide opportunities for upselling. It’s a dynamic product marketing tool that keeps your customers informed and engaged.
• Experience Surveys to gather user feedback and understand their experiences with your product. This direct line of communication helps identify strengths, weaknesses, and opportunities in your product, guiding your product marketing strategies and ensuring they’re aligned with user needs and expectations.
• User Segmentation to categorize users based on their behavior and preferences. This facilitates targeted marketing, ensures your messages resonate with each user group, and boosts overall engagement. It’s a feature that makes your product marketing efforts more personalized and effective.
• Analytics to track and analyze user behavior, providing valuable insights to inform your product marketing strategies. By understanding how users interact with your product, you can identify opportunities for improvement, tailor your marketing strategies, and drive successful product adoption.

Pricing

Userpilot’s pricing begins at $249/month for the Growth plan. They also offer a Scale plan for larger businesses with custom price based on the needs.

A free trial is provided to test the waters.

Pros and Cons

In conclusion, Userpilot is a powerful product marketing tool that can enhance user experiences, foster better customer engagement, and gather crucial feedback, all of which contribute to successful product marketing.

FAQ on product marketing tools

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