12 best AI marketing tools to automate EVERYTHING [expert edition]

This is an updated version of an article from 2023.

Ever seen marketing metrics skyrocket because of just the right tweak? Or a mundane task that suddenly frees up hours of your time? That’s artificial intelligence hard at work in marketing! Whether it’s personalizing customer communications, analyzing data for insights, or automating A/B testing, AI is boosting metrics all the way.

Want your slice of success? Stick around.

Having spent a serious amount of time sifting through options, my team and I are bringing you a comprehensive review of 12 of the best AI marketing tools. We’ve got everything covered — copywriting, design, lead qualification, nurturing, and more. Discover the best AI tools for marketing that’ll take your business to the next level.

Let’s dig into the world of AI in marketing, shall we?

What is an AI Marketing Tool?

AI marketing tools use artificial intelligence to automate and optimize your marketing operations. These savvy tools streamline everything from email marketing to SEO, making digital marketing more efficient and effective. AI is a new era of automation, replacing mundane tasks with strategic thinking. 

The result? 

More creativity, deeper insights, and better results. Whether it’s data analysis or content creation, AI in marketing is a game-changer, and these AI tools are leading the pack. Embrace the future, today!

The best AI marketing tools 

• Dashly chatbot to grow your lead conversions 
• Zapier for AI marketing automation
• Sprout Social for social media
• Landingi PageInsider for faster landing page optimization
• Canva for marketing design
• Seventh Sense for email marketing
• Clearscope for SEO content optimization
• Clickup for copywriting
• Tidio for customer communications
• Brand24 for media monitoring
• Albert.ai for digital advertising
• Drift for chatbot marketing 

These apps will help you reach your target audience, streamline your marketing workflows, improve your campaign management, create SEO-optimized content, and track your results.

Let’s get a closer look at each of AI marketing platforms.

Dashly chatbot to grow your lead conversions 

Dashly is an AI marketing platform that helps businesses reduce CAC and achieve desired ROMI via personalized customer communications on websites, messengers, and email. For example, you collect a lot of leads but still suffer from a low conversion of lead requests into sales calls. Sales complain about poor lead quality. You can’t scale initiatives because of the slow campaign performance analysis. 

Sounds familiar?

Dashly has a perfect solution — an AI marketing bot 🤖

Let’s say an online school for developers launches an Ads campaign. They engage potential students on a relevant landing page to take a short quiz with a chatbot. 

Here is how it works 👇 

• In a lovely Q&A conversation, the Dashly AI bot gathers customers’ data and qualifies them.
• Based on the collected answers, it scores leads and predicts their buying potential. 
• All the information goes to your CRM.

AI marketing bots deliver your sales a prioritized list of leads to process. In addition, you get a fast understanding of your communication channels performance and the opportunity to make quick adjustments if needed.  

Dashly ai marketing tools

Dashly software provides its AI bot users with everything they need to launch hypotheses quickly and without developers: 

• Visual builder;
• 30+ integrations with your fav tools;
• Ready-made templates; 
• 24/7 support.

Pricing

The pricing specifics of the Dashly AI marketing bot are available on demand. Dashly’s managers are always prepared to provide you with detailed, custom pricing information. Contact them directly to ensure you get the best solution tailored to your needs.

Zapier for AI marketing automation

Zapier, one of the top AI tools in the market, is designed to seamlessly integrate and automate your workflow across various platforms. Its purpose is to save time, augment customer engagement and enhance AI marketing efficiency. Suitable for SMBs to large enterprises, Zapier offers an AI-powered platform conducive to content creation, social media automation and data management.

AI Features

• AI Marketing Software Integration: Zapier enables marketing departments to tie their disparate tools together from social media to SEO ensuring a coordinated approach.
• Automated AI Workflows: Automate content distribution, customer interactions, and data analysis to save time and improve efficiency.
• Effortless Social Media Management: Zapier assists in managing all your social media channels from one platform, making content sharing a breeze.
• Data Enrichment and Analysis: The tool provides a deep understanding of your data, offering insights that can drive your strategies.

Pricing

Starting at $29.99/month, Zapier’s pricing model is based on tasks, allowing you to scale as your business grows. It offers a free trial and four different plans: Free, Starter, Professional, and Team each designed for different business sizes. Whether you’re a solopreneur or part of a growing team, there’s a Zapier plan for everyone.

Pros and Cons

Sprout Social for social media

Sprout Social is a premier AI tool for social media, designed to ramp up your social media marketing strategy. The goal of the company is to empower brands to enhance their social media presence while seamlessly managing their social communication. From small businesses to large corporations, anyone seeking to make an impact via social media can benefit from their platform.

AI Features

• Advanced AI Social Media Analytics: With AI-powered data analysis, understand your audience and illuminate the path towards higher engagement.
• Seamless Content Scheduling: Schedule content in advance, saving time and maintaining a consistent posting rhythm.
• Integrated Customer Relationship Management (CRM): Manage your customer interactions across all your social profiles from within the Sprout Social platform.
• Social Listening & Engagement: Tap into the audience conversations with social listening features and boost engagement with responsive tools.

Pricing

Sprout Social pricing starts at $249/user per month and is primarily based on features. A free 30-day trial is provided to assess the platform’s capabilities. The four plans — Standard, Professional, Advanced, and Enterprise — are designed to suit various business sizes and requirements.

Pros and Cons

Landingi PageInsider for faster landing page optimization

Landingi PageInsider is a cutting-edge AI marketing automation tool focused on landing page optimization. Its aim is to accelerate your marketing performance by reducing time spent on testing and redesigning landing pages. Both SMEs and larger enterprises could benefit from its data-driven insights to improve conversion rates.

AI Tools

• AI-Powered Page Analysis: Automate evaluations of landing pages, resulting in high-quality content that drives conversion.
• Time-saving Workflow: By automating landing page optimization, PageInsider reduces resource allocation and increases work efficiency.
• Advanced SEO Tools: Strengthen your visibility and page ranking with AI-driven SEO recommendations.
• Customer Behavior Insights: Leverage AI to understand customer behavior on your landing page and make data-informed adjustments.

Pricing

This is one of the  best ai marketing tools offering pricing that starts from €29 per month, Landingi PageInsider’s pricing is structured around the number of unique visitors. It offers a 14-day free trial to explore its features. Its four plans — Lite, Professional, Agency, and Unlimited are designed to accommodate businesses of different sizes.

Pros and Cons

Canva for marketing design

Canva is a cloud-based AI marketing design tool that reassures marketers, they too can be designers. Canva’s goal is to empower even non-designers to create compelling visual content. It provides a range of design elements and layouts that serve businesses of any size, from freelancers to large corporations.

Ai tool Features

• AI-Powered Design Templates: Canva provides a vast array of custom templates, saving time and guaranteeing professional-looking designs.
• Easy Social Media Graphics: Create eye-catching social media content using Canva’s easy-to-use tool.
• Collaborative Design Platform: Collaborate seamlessly with team members on designs.
• Drag and Drop Interface: Even users with no design experience can create stunning marketing visuals thanks to its intuitive interface.

Pricing

Canva starts with a free version, followed by premium options starting at €11.99/user/month (billed monthly). Pricing depends on additional features and is available via Pro and Team plans. Free trial for 30 days allows accessing the premium features.

Pros and Cons

Seventh Sense for email marketing

Seventh Sense is an AI-powered email marketing automation tool designed to guide you towards perfectly timed and personalized emails. Its goal is to optimize email engagement and improve ROI. From mid-sized businesses to expansive organizations, teams looking to transform their email marketing strategy can leverage this tool.

Platform ai tools

• AI-Powered Email Timing: Seventh Sense uses AI to deliver emails at optimal times for each individual subscriber.
• Automated Resend Capabilities: Don’t let your content go unseen. This feature increases the visibility of your emails.
• Customer Behavior Analysis: Understand how customers interact with your emails to help refine future campaigns.
• Integration with Other Marketing Tools: Connect Seventh Sense with your existing marketing software for a streamlined workflow.

Pricing

Pricing information for Seventh Sense is quote-based, accounting for the needs of the particular business. The company also offers a free demo to analyze the tool’s capacities before purchase.

Pros and Cons

Clearscope for SEO

Clearscope, an AI-powered tool, simplifies the complexities of SEO, helping content creators optimize their work for search engines. The company’s goal is to make SEO more accessible and actionable, thereby improving visibility and engagement. It’s a solid tool for any content-focused organization, from bloggers to large corporations.

Platform ai tools

• AI-Driven Keyword Recommendations: Leverages AI for market research, providing targeted keyword suggestions that enhance your content’s SEO ranking.
• Content Grading: Clearscope evaluates your content’s SEO-friendliness and gives it a grade, making optimization simpler.
• Competitor Analysis: Understand what your competition is doing right with SEO and learn from it.
• Integration with CMS: It integrates easily with popular content management systems for a smoother workflow.

Pricing

Clearscope’s pricing begins at $170 per month and focuses on the number of reports run, with no free trial in sight. There are four tiers available: Essentials, Business, and Enterprise each tending to different business sizes and requirements.

Pros and Cons

Clickup for copywriting

ClickUp is a dynamic AI tool leveraged by copywriters to optimize their productivity and content quality. With a mission to make the world more productive, ClickUp offers a one-stop platform streamlining all things related to copywriting. Whether you’re a solo freelancer or part of a larger marketing team, ClickUp has got you covered.

Ai marketing tool features

• Task Management: ClickUp allows you to efficiently create, assign, and track writing tasks within its platform.
• AI-Powered Recommendations: It offers insights and suggestions to enhance content quality and SEO.
• Document and Editing Tools: With its built-in document editor, ClickUp simplifies the content creation process.
• Data-Driven Reports: Keep track of your work with ClickUp’s detailed performance reports.

Pricing

ClickUp offers a forever free plan with basic features, while premium plans start at $10/user/month. Its pricing largely depends on the functionalities needed. They offer Unlimited, Business, and Enterprise plans to suit businesses of different sizes and needs.

Pros and Cons

Tidio for customer communications

Tidio is an AI-powered marketing automator designed to streamline customer communication and enhance site engagement. Committed to bringing businesses closer to customers, Tidio provides a powerful blend of live chat, chatbots, and email marketing capabilities. It’s an excellent tool for businesses of any size striving for exceptional online customer experience.

Features

• AI-Powered Chatbot: The AI chatbot engages website visitors, answering their queries instantly and saving valuable time.
• Live Chat: Converse with your website visitors in real-time to boost engagement and conversions.
• Email Marketing: Automate your email marketing with personalized messages, driving higher engagement.
• Visitor Data Collection: Tidio collects visitor data, offering you insights for smarter business decisions.

Pricing

Tidio provides a free version, and premium plans start at €29/month. Pricing depends on the number of features included and the level of customization. It offers four plans: Free, Starter, Chatbots, and Communicator that cater to businesses varying in size and needs.

Pros and Cons

Brand24 for media monitoring

Brand24 is an AI-powered tool that revolutionizes media monitoring by tracking brand mentions across the web. Its central mission is to give businesses access to conversations that matter, assisting them in swift and informed decision making. Ranging from small businesses to large corporations, any enterprise wishing to understand and engage its online audience can benefit from Brand24.

Features

• Social Media Monitoring: Identify and analyze social media mentions of your brand in real time.
• Sentiment Analysis: Brand24’s AI categorizes the sentiment behind the mentions, enabling effective brand reputation management.
• Influencer Score: Locate industry influencers and analyze their impact on your audience.
• Alerts & Reports: Keep updated with custom alerts and reports, letting you respond swiftly to any brand mention.

Pricing

Brand24 starts at $99/month with a 14-day free trial offered. The cost is dependent on the volume of mentions, updates frequency, and number of users. They offer four plans — Individual, Team, Pro, and Enterprise to cater to varied business sizes and needs.

Pros and Cons

Albert.ai for digital advertising

Albert.ai is an AI-powered platform designed to take your digital advertising to the next level. Their main goal is to automate the complex aspects of digital marketing campaigns, enabling marketers to focus on strategy and creativity. This tool can be a game-changer for marketers and businesses of all sizes looking to optimize their digital ad campaigns.

Features

• AI-Driven Ad Optimization: Albert.ai utilizes machine learning to continually improve your ad campaigns’ performance.
• Cross-Channel Distribution: It ensures your content reaches your audience across multiple marketing channels.
• Real-Time Insights: Gain instantaneous knowledge of your campaigns to make quick, data-driven decisions.
• Audience Targeting: Albert.ai’s AI helps to pinpoint and target the ideal customer demographic for your products.

Pricing

Albert.ai’s pricing is quote-based, depending on the specific needs of your business. They don’t have a free trial, but do provide a demo upon request.

Pros and Cons

Drift for chatbot marketing

Drift is an innovative AI chatbot marketing tool that aims to transform how businesses interact with their customers. The company is committed to helping brands generate qualified leads and speed up sales cycles. Whether you’re a growing startup or a well-established corporation, Drift can significantly enhance your customer interaction strategy.

Features

• AI-Powered Chatbot: Drift’s conversational AI engages visitors, answering their queries, and nurturing leads 24/7.
• Personalized Conversations: The AI chatbot provides a personalized experience to each visitor, fostering a deeper connection.
• Real-Time Visitor Data: Explore your visitors’ behavior and preferences using real-time data.
• Automated Sales Appointments: Decrease time-to-sale with automatic booking of sales appointments.

Pricing

Drift offers a limited free version, with premium plans starting at $2500/month. Pricing is based on the number of contacts targeted and the features included, available under Standard, Premium, and Enterprise plans.

Pros and Cons

FAQ

What is an AI marketing tool?

An AI marketing tool is a software that uses artificial intelligence (AI) to automate and optimize your marketing efforts. These tools can cover a range of marketing elements, from SEO and content creation to social media management. They can target the right customers, at the right time, with personalized messages, all while saving you crucial hours.

Typically, they’re packed with advanced features like AI chatbots, predictive analysis, and data-driven insights. They act as a free pair of hands, making social interactions and customer engagement more efficient. Plus, with flexible pricing models to suit various needs, businesses of all sizes can leverage these tools.

What are the best ai marketing tools?

The best AI tools in marketing include:

• Dashly.io for AI-powered chatbot customer engagement.
• Clearscope for SEO optimization.
• Brand24 for social media monitoring.
• Albert.ai for digital ads optimization.
• Drift for marketing campaigns.

These tools power up your marketing efforts with precise targeting, automation, and valuable insights.

How is AI used in marketing?

 AI in marketing is all about smart automation and insights. It’s used in content creation, SEO optimization, and customer interaction (like chatbots), all aimed at improving engagement and conversion rates.

AI tools can schedule social media posts for optimal times, analyze massive amounts of customer data for top-tier personalization, and even set your pricing based on demand patterns. It’s like having a super-powered marketing assistant who never needs a coffee break!

How to use AI for digital marketing?

To use AI in marketing, you first choose a reliable AI marketing tool. Options like Dashly for lead qualification and nurturing or Grammarly for content refinement are among the top choices for marketers. 

For instance, Dashly AI chatbot can be programmed to qualify website visitors and deliver your sales team the hottest ones. You can use this data to define the best performing marketing channel without vaiting for the end of ads campaign. 

What are free ai tools for marketing?

There are several AI marketing tools which offer free versions with substantial capabilities. Grammarly, for instance, provides a free version that helps marketers write error-free content. Another example packs quite a punch is the free plan of Dashly, a popular AI chatbot tool that enhances customer engagement.

Other tools like HubSpot offer free CRM powered by AI, facilitating efficient management of customer relationships. Mailchimp also offers a free plan for email marketing enriched by AI insights.

In terms of future planning, Google Analytics employs artificial intelligence to deliver crucial insights, all completely free.

These tools can help you start strong in AI-based marketing, offering essential services at no expense, and letting you explore the benefits of AI without having to open your wallet. Exactly what you need to step into the future of marketing!

Why are AI tools important in modern marketing?

AI tools are crucial in modern marketing as they automate tasks, streamline content creation and data analysis, save time, and enhance customer engagement. They help in efficient social media and SEO management, facilitate personalized marketing, optimize pricing, and offer free utilities. In a nutshell, AI transforms marketing into a smarter, more effective endeavor.

What is an example of AI in marketing automation?

An excellent example of AI in marketing automation would be Dashly.io with its AI-based chatbot. It generates high-quality leads based on pre-defined questions, significantly reducing the amount of time marketers spend on marketing campaigns analytics and lead nurturing.

What is the best free AI marketing tool?

Grammarly stands out as the best free AI marketing tool. It uses artificial intelligence to help marketers write clear, mistake-free, and engaging content instantly, streamlining content creation and management. This boosts productivity and effectiveness, proving indispensable in modern, data-driven marketing campaigns.

Read also: