536% increase in booked meetings with Dashly’s AI SDR

Facing a snag in their sales process, Advertising Socials teamed up with Dashly to tackle their lead management issues. 

Challenge: Big traffic and huge potential for lead and demo calls increase, but managers don’t have enough time to engage all leads quickly and convert the hottest ones to demo calls. 

Solution: Automate the demo funnel with AI SDR from Dashly and process all leads quickly without scaling the sales team.

Results 👇

The company

Advertising Socials offers software that helps you launch ads on social media and drive more traffic on your website or gain followers for your account.

Their audience is business owners and influencers who strive to expand their reach.

The challenge

Now let’s meet Keir, CMO of Advertising Socials. He had a front-row seat to the rapid growth of their MarTech SaaS platform. With a staggering 500k in monthly web traffic, the potential for lead conversion was enormous, but something wasn’t clicking in the inbound funnel.

Here’s how Advertising Socials worked with leads before:

User signs up → A manager reaches out to qualify and consult. → Attempt to convert through email or phone.

But such user flow had a number of issues:

• Managers had too many roles: They were spread too thin over sales, consultation, and client account management.
• Outreach was time-consuming: Inbound leads required swift attention they couldn’t always provide.
• Leads were slipping away: Due to delayed follow-up or inadequate engagement, potential clients were lost.

Keir’s challenge was clear and pressing: increase the number of meetings, boost leads from existing traffic, and reduce the management team’s workload. 

How could they optimize their strategy to prevent leads from falling through the cracks without scaling their team? That’s where Dashly came into play.

The solution

During our first meeting with Keir, we took a look at the funnel, calculated unit economics and saw significant potential for scaling booked meetings. We definitely could help! So we agreed on a three-month journey with ambitious targets aligned to maximize conversion rates.

Dashly stepped in with an AI-powered inbound funnel solution designed to seamlessly integrate into Advertising Socials’ existing funnel and even create a new one! 

Here’s a suite of tools that we used:

• AI SDR: An intelligent bot that engages leads, qualifies them to identify MQLs, and nurtures them to the meeting across channels (website, email, messengers).
• Qualification Quiz: Qualifies leads to identify MQLs (Marketing Qualified Leads).
• Smart Meeting Booking: Schedules meetings with MQLs automatically.
• Email Campaigns: Keeps leads warm and nurtures them through the funnel.

As mentioned, Dashly helped Keir and his team build a brand-new flow on their website, a demo funnel. Here’s what it looks like now:

• Visitors are offered to schedule a demo on the site.
• A qualification quiz promptly segments visitors to determine if they’re MQLs.
• MQLs are then encouraged to book a meeting.
• If a meeting isn’t booked immediately, the AI SDR takes initiative, reaching out across multiple channels to win that precious “yes” and book the appointment.
• Then our AI SDR nurtures the lead, ensuring they’re primed and ready, which in turn increases the likelihood that they’ll attend.

Here are some more AI SDR chats with leads:

The signup flow got a similar update. Let’s take a look at it:

AI SDR not just asks questions you assigned to it, it adjusts to each conversation.

Thanks to robust integration with Advertising Socials’ CRM, all the collected lead data was immediately recorded. So managers can further customize their offers and personalize communication. 

The team can also track:

• MQLs;
• SQLs;
• Booked and conducted meetings:
• Selling opportunities. 

The result

The partnership between Advertising Socials and Dashly not only aimed high but also nearly hit the bullseye, reaching 98% of our targeted objectives. Let these numbers speak for us:

By leveraging Dashly, Advertising Socials was able to optimize their funnel, enhance the lead-to-meeting conversion process, and significantly alleviate the pressure on their sales managers. Here are a few words from Keir that still warms our hearts 👇

Wanna achieve the same results?

Book a meeting to learn how Dashly AI SDR can boost your inbound conversions and cut costs on the sales team

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