How video school collected 1,152 qualified leads in 5 months with Dashly chatbots

Find out how marketers of a video production school capture contacts of potential students on a company website and the role Dashly plays in communication with clients.

Challenge: When visitors move through the site and check out each course, it usually takes a long time for them to make a purchase. 

Solution: To speed up the process, their team decided proactively engage visitors in a conversation with a brand. Basically, they started collecting emails from potential clients for further consultation on a course choice with school managers.

Result: 1152 leads in five months.

The client

It is an online video filming, editing, and directing school. Here you can get a profession of a film director, motion designer, cameraman, or editor; master DaVinci Resolve, Adobe After Effects, and take part in various workshops.

Business segment: B2C

Traffic per month: 60,000

Sales channels: website, social networks

The goal: Collect info about new users and transfer it to sales managers

The school offers six courses. When visitors move through the site and check out each course, it usually takes a long time for them to make a purchase.

The online school team collected users’ phone numbers to speed up the process. So that sales managers could contact leads and offer help with picking the right course. 

Spoiler: Eventually, it wasn’t the fastest option.

Solution: Chatbot that collected 1152 qualified leads

The final result was 1152 leads in five months. To bring visitors to purchase faster, online school marketers decided to qualify them on the website. A lead with all the information gets to the sales managers, and when making a call, they offer the most relevant solutions.

So, they launched a Dashly chatbot on the website to:

• engage visitors in conversation;
• ask qualifying questions;
• collect phone numbers.

This information is then transferred to amoCRM, and the sales team has all the necessary information to call potential students and offer them a relevant course.

Let a chatbot collect and qualify leads on your website for sales managers

Start for free 7 days of free trial

How to qualify and collect leads quickly 

When you collect leads on the site, you may face specific problems:

• there are several thousand people in the database, and sales managers have to deal with all of them;
• managers spend time calling irrelevant leads;
• more than half of the collected leads don’t get in touch, and only a few make a purchase.

In this case, chatbots can help:

• engage with visitors and ask necessary questions;
• run a qualification process and collect contacts;
• transfer this data to the CRM system (if it is integrated);
• save sales managers from processing non-targeted leads, consequently saving their time.

Let a chatbot collect and qualify leads on your website for sales managers

Start for free 7 days of free trial

Additionally, we have a collection of 23 triggered campaigns for online schools. These scenarios have everything for a successful launch of a lead capture campaign: trigger events, timeouts for setup, and even the revenue each campaign can bring!

Choose a campaign, customize and launch it in Dashly.