TOP 15 best sales funnel software to grow the number of deals closed

35 minutes

01.11.2024

TOP 15 best sales funnel software to grow the number of deals closed

If you’re here looking for sales funnel software, you’re already ahead of the game! Most CEOs and CMOs wait too long to bring in a solid tool to manage their funnel — and it shows in their numbers. The right tool can be a sales funnel game changer: it automates lead nurturing, streamlines pipeline stages, and gives you insights that go way beyond guessing. Less manual work. More qualified leads. Faster deals closed.

In this article, we’re exploring the top 15 sales funnel software options. From key features and pricing to real user reviews, we’ll examine what makes each tool stand out.

But first, what exactly is sales funnel software? Think of it as your personal assistant for every stage of the buyer’s journey. It helps you guide prospects from that first click to a “yes” on a call, making sure nothing slips through the cracks. And when everything’s in one place, your team can focus on what they do best: closing more deals.

Before we start, let’s examine the characteristics of the best tool for growing your inbound leads and making those demos happen.

Top characteristics of the best sales funnel software

Lead Tracking & Management. A great sales funnel software should let you keep tabs on every lead. From the first click to the final “yes,” the software tracks interactions, so no potential deal falls through the cracks.
Automated Lead Nurturing. The best sales funnel software automates follow-ups and reminders. No more manual emails or “checking in” calls. Just set up sequences that keep leads warm, moving them down the funnel without constant hand-holding.
Customizable Pipeline Stages. Every sales funnel is unique. Look for software that lets you customize stages to match your team’s specific sales flow, so you’re working with a funnel that truly fits.
Data-Driven Insights. Top sales funnel software brings analytics to the table. Real-time insights show you what’s working — and what isn’t. This data-driven approach helps you tweak your funnel for maximum impact.
Integrations with Your Tech Stack. Great software doesn’t work alone. It integrates smoothly with your existing tools, whether CRM, email marketing, or calendar apps, so your funnel is synced across all platforms.
Scalability. As your sales grow, your software should keep up. Look for tools that can scale with your team and pipeline — no more outgrowing your funnel software halfway to success.
User-Friendly Interface. Finally, if the software is a headache to use, nobody will want to touch it. Choose a tool with an intuitive, friendly interface that makes managing the sales funnel smooth and simple.

Dashly

Dashly is a conversation-driven AI platform designed to optimize the sales funnel and double your inbound pipeline without increasing sales costs. With powerful tools like conversational quizzes, AI outreach, and data-driven scoring, Dashly enables product startups and mid-size SaaS companies to create a seamless journey from the first inquiry to a booked meeting.

Trusted by many forward-thinking companies, Dashly empowers teams to qualify leads, prioritize them, and guide them to conversion efficiently.

Sales Funnel Tools

Dashly’s key sales funnel tools include:

Conversational Quiz: Engages prospects in interactive conversations to gather qualification data, resulting in up to 80% lead qualification and 1.5x more quality leads.
Data-Driven Scoring: Automatically segments leads into ready-made ABC categories based on conversion potential, saving time and removing manual lead qualification.
AI Outreach: Dashly’s AI Sales Development Representative (SDR) conducts personalized interactions, nurturing and guiding leads to the next stage without manual intervention.
Triggered Email Campaigns: Capture attention and re-engage leads through targeted messages and behavior-triggered emails.
Visitor Data Tracking and Knowledge Base: Analyze user behavior for insights and provide self-service support to improve lead nurturing.

Pricing

Dashly offers flexible, on-demand pricing, ensuring that you only pay for the features you need based on your website traffic. This model is ideal for scaling businesses that require adaptability as they grow.

Pros and Cons

Pros

Comprehensive Features: Combines live chat, chatbots, automated outreach, and detailed lead scoring in one platform.
Flexible Pricing: On-demand pricing adapts to your traffic and growth, making it cost-effective.
High Lead Qualification: The conversational quiz helps achieve high engagement and qualification rates, leading to more quality leads.

Cons

Learning Curve: The wide range of features may require time to master.
Higher Costs with Increased Traffic: While pricing is flexible, high traffic volumes can lead to increased costs.

Dashly stands out as a robust, user-friendly sales funnel software that effectively nurtures leads and boosts conversions. It’s perfect for businesses seeking a scalable, AI-driven platform to engage, qualify, and guide prospects through the funnel seamlessly.

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GetResponse

GetResponse is a long-standing player in the sales funnel software market — trusted by product startups and mid-sized SaaS companies looking to grow their inbound sales and streamline their marketing efforts. With over 20 years in the industry, it’s well-regarded for its all-in-one capabilities, helping businesses set up funnels, manage leads, and automate key sales processes.

The software’s main appeal is its easy-to-use design, which supports multi-channel marketing while guiding leads through every funnel stage. If you’re after a tool that covers email marketing, landing pages, and even webinars, GetResponse has got you.

Features of the Sales Funnel Software

Email Automation: Easily automate lead-nurturing emails at every funnel stage, freeing up time for your team.
Landing Page Builder: Customizable, drag-and-drop landing page templates help capture leads right within the sales funnel.
Webinars: Host live or recorded webinars to engage potential customers and build trust in your product.
Sales Funnel Templates: Pre-designed funnel templates make it easy to jumpstart the lead journey, whether you’re capturing or converting.
CRM Capabilities: Manage, tag, and segment contacts with basic CRM features for smooth lead tracking.
Analytics & Reporting: Real-time analytics give you a window into what’s working in your funnel — and what’s not.

Pricing

GetResponse offers flexible pricing to accommodate different needs:

Email Marketing: Starts at $19/month, ideal for list building and sending unlimited newsletters.
Marketing Automation: From $59/month, includes automation workflows and advanced features like segmentation.
Ecommerce Marketing: Priced at $119/month, offering e-commerce tools, abandoned cart recovery, and detailed reporting.
GetResponse MAX: Custom pricing, tailored for enterprises needing extensive support, multiuser access, and exclusive features like a dedicated account manager and SMS marketing.

All plans come with a 30-day free trial, giving you a chance to explore its features risk-free.

Pros and Cons

Pros (based on Capterra reviews)

“Great automation features and landing page options” — simplifies setup and drives lead conversions.
“Affordable with extensive features” — users praise its value for money and various marketing tools.
“Customer support is quick and helpful” — a responsive team available for troubleshooting

Cons (based on Capterra reviews)

“Limited segmentation and analytics” — some users find the targeting options basic.
“No permanent free tier” — competitors sometimes offer a free option for smaller businesses.
“Interface can be glitchy” — minor issues with navigation occasionally noted

Overall, GetResponse is ideal if you’re looking for a complete sales funnel solution with ample marketing features. It’s all about reducing manual work while maximizing lead capture and conversions.

Systeme.io

Systeme.io is an all-in-one sales funnel software designed to meet the needs of product startups and mid-size SaaS companies, providing tools to build and manage sales funnels, email campaigns, and even entire membership sites.

Known for its affordability and ease of use, Systeme.io has grown popular with entrepreneurs and businesses looking for an efficient, budget-friendly alternative to high-priced platforms like ClickFunnels and Kajabi.

Its all-inclusive approach combines funnel building, email marketing, and e-commerce in one platform, making it a favorite for those aiming to streamline their marketing efforts.

Features of the Sales Funnel Software

Funnel Builder: Create, customize, and launch sales funnels with templates for every stage — perfect for guiding leads from awareness to conversion.
Email Automation: Set up email campaigns with autoresponders and conditional workflows to nurture and engage leads throughout the sales funnel.
Membership Sites: Easily build and manage membership sites to deliver gated content, online courses, and other subscription-based offerings.
A/B Testing: Test different funnel elements like landing pages or emails to optimize conversions based on real performance data.
E-commerce Integration: Sell both digital and physical products within the same system; includes checkout pages, upsells, and payment processing.
Webinars and Blogging: Run evergreen or live webinars, and maintain a blog to attract traffic and engage your audience — all within the same tool.

Pricing

best sales funnel software — Image source.

Systeme.io offers accessible pricing plans to cater to businesses of all sizes:

Free: $0/month — Basic features including essential tools for starting out.
Startup: $27/month — Ideal for small businesses, offering advanced tools and more capacity.
Webinar: $47/month — Adds webinar capabilities for engaging audiences.
Unlimited: $97/month — Full access with unlimited tools, automation, and capabilities for growing enterprises.

Pros and Cons

Pros

“Affordable and beginner-friendly” — praised for its all-in-one features that make it easy to set up and run without technical expertise.
“Excellent customer support” — users highlight fast, helpful responses and a supportive community for troubleshooting.
“User-friendly design with templates” — offers intuitive templates and a drag-and-drop interface that simplifies funnel and email setup.

Cons

“Limited customization options” — some users desire more detailed customization in design features.
“Email support limitations” — reported occasional email delivery issues and a lack of immediate phone support.
“Free plan restrictions” — while generous, the free plan is limited to three funnels and lacks some advanced features.

Systeme.io stands out for its affordability and ease of use, making it ideal for growing companies that need a complete sales funnel software solution. This all-in-one approach allows businesses to manage everything from email marketing to e-commerce within a single platform, saving time and boosting efficiency. For more on Systeme.io, check out user reviews on Capterra and G2.

Wishpond

Wishpond has supported businesses with sales funnel software for over ten years. Primarily geared toward small to mid-sized SaaS companies and e-commerce businesses, it’s known for simplifying lead generation and customer engagement in one platform. Companies use Wishpond for its ease of use and versatility — it combines landing pages, email marketing automation, and contest management, making it a practical tool for creating and optimizing sales funnels without complex setups.

Features of the Sales Funnel Software

Landing Page Builder: Quickly create custom landing pages with drag-and-drop functionality using templates designed to convert visitors into leads.
Email Marketing Automation: Set up automated campaigns to nurture leads through each funnel stage.
A/B Testing: Test different versions of landing pages, emails, or calls to action, optimizing for the best conversion results.
Contests and Promotions: Run social media contests, sweepstakes, and promotions to capture leads and drive engagement.
Lead Management: Easily organize, track, and segment leads for a more targeted sales funnel approach.

Pricing

Wishpond offers three plans:

Starting Out: $49/month, covering essentials like landing pages and email automation for up to 1,000 leads.
Everything You Need: $99/month, with A/B testing, API access, and support for 2,500 leads.
Rapid Growth: $299/month, including advanced support, coaching sessions, and up to 10,000 leads.

A 14-day free trial is available on all plans, allowing users to test its main features risk-free.

Pros and Cons

Pros

“Simple to use and versatile” — many users find it easy to build and manage sales funnels, even without technical skills (Capterra.)
“Great customer support” — the team is noted for being responsive and helpful, especially in complex setups (Capterra.)
“Wide range of templates” — landing page and contest templates help users get started quickly and easily (Marketer Dojo.)

Cons

“Pricing can be high for small businesses” — several users mention that it might be pricey for beginners or smaller budgets
(Capterra.)
“Some limited customization options” — a few reviewers feel more advanced customization options could improve the platform (Capterra.)
“Mixed experiences with customer service” — though many find it helpful, others report inconsistencies (Capterra.)

Wishpond is a solid choice for startups and mid-sized companies looking for affordable, all-in-one funnel software that covers essential marketing needs.

ClickFunnels

ClickFunnels is a go-to for companies ready to amp up their lead generation and customer management. Since 2014, it’s been helping product startups and mid-size SaaS businesses automate sales processes, create custom landing pages, and increase conversions.

Designed as an all-in-one sales funnel tool, ClickFunnels simplifies lead management by combining email automation, landing page creation, and funnel tracking in one place.

The tool’s biggest strength?

Building and customizing extensive sales funnels that keep customers moving through each stage smoothly and effectively.

Features of the Best Sales Funnel Software

Drag-and-Drop Funnel Builder: Design custom landing pages, opt-in forms, and even thank-you pages to capture leads.
A/B Testing: Try different versions of landing pages or offers to find what converts best, making the funnel more efficient.
Email Automation: Use automated email sequences to nurture leads and re-engage customers at every funnel stage.
Upsell and Downsell Options: Increase customer spending by adding targeted upsells or downsells during checkout.
Membership Site Creation: Build subscription-based content and manage memberships within ClickFunnels to drive recurring revenue.

Pricing

ClickFunnels offers two main plans:

Basic: $127/month — Provides 3 workspaces and team members, plus unlimited funnels and contacts.
Pro: $157/month — Includes 10 workspaces, expanded team access, and comprehensive marketing tools.
Funnel Hacker: $208/month — Offers extensive team capacity and unlimited features tailored for high-level operations.

A 14-day free trial is available on both plans, so you can explore the features risk-free.

Pros and Cons

Pros

“Customizable and versatile” — users love the flexibility of building and modifying funnels to match business goals (Capterra.)
“Effective upsell/downsell capabilities” — helps boost revenue by targeting customers with additional offers during checkout(Capterra.)
“Extensive template library” — provides templates for landing pages across various industries, saving setup time (Capterra.)

Cons

“Learning curve” — some new users find the platform tricky at first and need time to get comfortable with the layout (Imajinazion.)
“Higher cost for small businesses” — the pricing is higher compared to other funnel software, which can impact smaller budgets (Capterra.)
“Occasional glitches” — users note occasional bugs in the older versions, affecting user experience in some cases (Capterra.)

Overall, ClickFunnels is one of the best sales funnel tools out there for businesses looking to streamline lead capture, management, and conversion. It’s a powerful option with plenty of email and landing page customization, though the learning curve and price are considerations for startups testing the waters.

Zendesk Sell

best sales funnel builders — Image Source.

Zendesk Sell is a streamlined sales funnel software primarily designed for mid-sized businesses and startups that want to improve their sales and lead management process. Previously known as Base CRM, Zendesk Sell is now part of the larger Zendesk suite, allowing for tight integration between sales and customer support. This centralized approach helps sales and support teams stay on the same page, improving customer experience and making funnel management smoother.

Businesses appreciate Zendesk Sell’s simplicity, solid mobile app, and flexibility, especially for tracking leads and managing interactions across platforms.

Features of the Best Sales Funnel Software

Sales Pipeline Management: Customize and track each stage of your sales funnel with an intuitive drag-and-drop interface.
Task and Activity Tracking: Easily log activities, follow-up tasks, and communication history to stay on top of customer needs.
Email and Call Tracking: Built-in tools for managing customer interactions with call recording and email integration, so no contact slips through.
Lead Scoring and Automation: Prioritize high-value leads through scoring and automated tasks, helping sales reps focus on the best opportunities.
Integration with Zendesk Support: Connects directly to Zendesk Support, so support agents can notify sales teams of potential opportunities or updates, giving sales reps more context on each lead.

Pricing

Zendesk Sell offers four pricing tiers:

Sell Team: $19/agent/month (billed annually) — Basic CRM features including pipelines, task setting, and email/calendar integrations.
Sell Growth: $55/agent/month (billed annually) — Advanced tools like custom reports, sales forecasting, and more.
Sell Professional: $115/agent/month (billed annually) — Enhanced automation, scoring, and advanced permissions.
Sell Enterprise: $169/agent/month (billed annually) — Full customization and unlimited sequences for complex operations.

All plans come with a 14-day free trial, allowing you to test the software and evaluate its benefits risk-free.

Pros and Cons

Pros

“Easy onboarding and user-friendly” — great for quickly setting up and training teams on managing leads and sales tasks.
“Fantastic mobile app” — ideal for remote or field-based sales teams who need to stay connected on the go.
“Smooth integration with Zendesk Support” — a big plus for teams already using Zendesk for customer service, making cross-team collaboration seamless.

Cons

“Limited third-party integrations” — some users wish for more integrations with other sales and marketing tools.
“Higher cost for smaller teams” — Zendesk Sell’s advanced features may feel pricey for smaller businesses.
“Basic analytics and reporting” — lacks some advanced analytics that other funnel software might offer.

Zendesk Sell is a practical choice for businesses that prioritize ease of use, mobility, and an integrated sales-support workflow. While the software may have some limitations in customization and third-party integrations, its straightforward design and strong mobile experience make it a valuable tool for managing customer interactions across sales funnels.

Kartra

Kartra is an all-in-one sales funnel software perfect for small to mid-sized businesses looking to streamline marketing, sales, and customer management in one place. Designed for online business builders, it offers tools for everything from email marketing to membership sites and sales pages.

Many users value Kartra’s versatility, allowing them to manage lead generation, sales funnels, and customer interactions seamlessly without relying on multiple platforms. Its robust integration with tools like WebinarJam and Zapier makes it particularly useful for companies wanting a single, centralized solution for their online business operations.

Software features for your sales team

Done-for-You Campaigns: Pre-built campaigns, forms, and sales pages simplify setup, enabling you to launch funnels with minimal effort.
Drag-and-Drop Builder: Create custom landing pages, sales pages, and funnels with a straightforward, visual builder.
Membership Sites: Host and manage membership-based content, with easy setup for online courses and gated content.
Email and Automation Tools: Automate follow-up emails, segment leads, and personalize messaging for optimized engagement.
Video Hosting and Analytics: Host videos directly on Kartra and access performance insights to fine-tune your content.

Pricing

Kartra offers four pricing plans:

Starter: $119/month — Essential tools for smaller businesses, including core features.
Silver: $229/month — Ideal for growth, adds webinars and more contacts.
Gold: $549/month — Full-featured for professionals, with higher contact limits and analytics.
Platinum: $999/month — Customizable for enterprises, providing maximum contacts, team size, and premium tools.

A 14-day trial is available for $1, giving you access to the full suite for a limited time.

Pros and Cons

Pros

“Great all-in-one platform” — users appreciate the comprehensive tools for managing sales, marketing, and customer interactions all in one place.
“Easy to use with good customer service” — many find it easy to navigate, with prompt support available when needed.
“Effective pre-built campaigns” — the done-for-you options are praised for saving time and simplifying the setup process.

Cons

“Can be slow at times” — users report occasional issues with page loading speeds, which can impact user experience.
“Pricey for smaller businesses” — while feature-rich, the cost may be a drawback for startups.
“Some functionality limitations” — certain features, like CRM integration and product catalog organization, could use more flexibility.

Kartra is an ideal choice for businesses seeking a full-featured funnel and customer management tool. It offers extensive automation and campaign-building options, though the price and performance issues are worth considering for businesses on a budget.

HubSpot

HubSpot, a leader in sales funnel software since 2006, offers powerful tools for businesses of all sizes — especially startups and mid-sized companies looking to scale their sales and marketing efforts.

This all-in-one platform integrates seamlessly with its marketing, sales, and service hubs, making it an ideal choice for teams needing comprehensive funnel software that simplifies lead and customer management.

With HubSpot, you get everything from lead nurturing to sales pipeline management, giving your team the right features to move leads down the funnel with ease.

Software features for your sales team

Pipeline Management: HubSpot’s visual board tracks each stage of your sales funnel, allowing teams to move leads from first contact to close.
Email Tracking and Automation: Automate follow-up sequences and track email opens and clicks, so you know where each lead stands.
Lead Scoring and Management: Prioritize and categorize leads based on scoring, helping sales focus on high-value prospects.
Sales Forecasting and Reporting: Forecast potential revenue and generate reports to keep the funnel in check.
Integration with Marketing Hub: Connects seamlessly with HubSpot’s marketing tools for an end-to-end view of the customer journey.

Pricing

HubSpot Sales Hub offers flexible pricing plans:

Starter: $18/month (billed annually) — Basic marketing tools for small teams.
Professional: $800/month (billed annually) — Advanced automation, multi-channel marketing, and optimization features.
Enterprise: $3,600/month (billed annually) — Comprehensive suite for scaling businesses, with extensive customization, analytics, and support.

Each plan offers a 14-day free trial, allowing businesses to test out its features.

Pros and Cons

Pros

“Super easy to use” — HubSpot’s intuitive layout makes it a go-to funnel software for startups and SMBs.
“Complete integration with marketing tools” — enhances lead tracking and sales funnel visibility across teams.
“Detailed reporting and automation” — helps businesses stay on top of the funnel with insightful analytics and customizable workflows.

Cons

“Can get pricey” — higher-tier features might feel costly for smaller teams.
“Basic email templates” — email customization options are somewhat limited for advanced funnel needs.
“Complexity for simpler needs” — with so many features, new users might find it overwhelming.

HubSpot is one of the best tools for businesses aiming to grow their sales funnel quickly. It’s packed with features that simplify lead management and funnel software operations, but teams looking for a budget-friendly solution may need to weigh its robust functionality against the price.

ActiveCampaign

ActiveCampaign has carved out its place in the sales funnel software market, especially with small to mid-sized businesses that want powerful email marketing and automation tools. Known for its adaptability, it gives businesses an easy way to manage leads, automate follow-ups, and build segmented, personalized customer journeys. This software packs in advanced automation, email marketing, and CRM features — all essential for moving leads through a well-optimized sales funnel. It’s perfect for companies looking to streamline their customer management and drive conversions without needing a suite of separate tools.

Software features for your sales team

Sales Automation: Automate repetitive tasks, schedule follow-ups, and optimize each sales funnel stage to reduce manual work.
Email Marketing and Segmentation: Design and run automated campaigns with powerful segmentation to target leads based on behavior.
CRM Integration: Built-in CRM features or third-party integrations give you one place to manage leads, contacts, and deals.
Lead Scoring: Prioritize high-potential leads so your sales team can focus where it matters most.
Real-Time Reporting: Access insights into funnel performance to stay on top of engagement and make data-driven adjustments.

Pricing

ActiveCampaign offers flexible plans:

Lite: $29/month — Basic email marketing and automation features.
Plus: $49/month — Adds CRM functionality and contact scoring.
Professional: $149/month — Advanced automation, predictive content, and split automations.
Enterprise: Custom pricing — Includes personalized support, in-depth reporting, and custom solutions for large businesses.

A 14-day free trial is available on all plans.

Pros and Cons

Pros

“Top-notch segmentation” — ActiveCampaign’s segmentation lets you get granular, personalizing messages for each audience group.
“User-friendly automation builder” — many users love the drag-and-drop interface for building out complex automations.
“Solid CRM integration” — keeps all customer data in one place, making lead management seamless.

Cons

“Limited landing page builder” — some users wish for more customization options here.
“Learning curve for advanced features” — the more powerful functions can take some getting used to.
“Occasional lags” — a few users have noted performance issues when setting up larger campaigns.

ActiveCampaign is a great pick for businesses aiming to take their marketing to the next level with sophisticated automation and strong CRM integration. While its advanced tools come with a learning curve, it’s a worthwhile investment for teams ready to step up their funnel management and lead conversion game.

Pipedrive

automated sales funnel creator — Image Source.

Pipedrive is a popular sales funnel tool aimed at small to mid-size businesses, designed to simplify and streamline lead management and deal tracking. Founded in 2010, Pipedrive is known for its intuitive, visual sales pipeline that helps teams easily track, manage, and close deals. This software is particularly favored by sales teams due to its flexibility, powerful automations, and AI-powered features that reduce repetitive tasks and boost productivity.

Software Features for Your Sales Team

Pipeline Management: A visual, drag-and-drop interface that allows teams to manage leads and deals through customizable sales stages.
Lead and Deal Tracking: Keep track of customer interactions, set reminders, and automate follow-ups to keep prospects engaged.
Email Integration and Automation: Two-way email sync and customizable templates make outreach simple; automated workflows save time.
Real-Time Reporting and Insights: Access real-time analytics on sales performance, helping you make data-driven adjustments.
Mobile App: Full-featured mobile app lets sales reps manage leads on the go, ensuring no deals are missed.

Pricing

Pipedrive’s plans vary to suit different needs:

Essential: $14/month per user (billed annually) — Basic tools for managing pipelines and contacts.
Advanced: $34/month per user (billed annually) — Adds full email sync, templates, and automations.
Professional: $49/month per user (billed annually) — Includes AI features, e-signatures, and custom reporting.
Power: $64/month per user (billed annually) — Enhanced team collaboration tools and support.
Enterprise: $99/month per user (billed annually) — Full access with premium security and unlimited customizations.

A 14-day free trial is available on all plans.

Pros and Cons

Pros

“Very user-friendly and visually intuitive” — its drag-and-drop pipeline makes managing deals enjoyable.
“Powerful integrations and customizable workflows” — great for teams needing flexibility and third-party integrations.
“Real-time insights” — helpful for monitoring sales progress and performance.

Cons

“Mobile app could be improved” — some users feel it lacks the robustness of the desktop version.
“Additional costs for advanced features” — to unlock all functionality, some add-ons may be required.
“Pricing can add up for smaller businesses” — higher-tier plans may be a bit pricey for small teams.

Pipedrive is an excellent choice for teams looking to optimize their sales funnels without complex setup. It’s a top funnel builder tool that keeps processes straightforward while offering advanced features as your business grows.

Keap

Keap (formerly Infusionsoft) is a CRM and sales funnel software designed for small businesses that want to streamline their lead generation and customer management in one place. Founded in 2001, Keap has evolved to become a flexible all-in-one solution, popular for its powerful automation and email marketing capabilities. With tools for tracking leads, automating follow-ups, and managing campaigns, Keap is a practical choice for small to mid-sized businesses looking to nurture customer relationships without juggling multiple platforms.

Software Features for Your Sales Team

Sales Pipeline Management: Visualize each stage of the sales funnel to track leads, opportunities, and deal progress with ease.
Automation for Email and SMS: Automated sequences help engage leads through personalized email and text message marketing.
Lead Scoring and Segmentation: Prioritize high-potential leads by scoring and segmenting based on behavior and engagement levels.
Customizable Reports: Generate reports on metrics like conversion rates, allowing for data-driven adjustments in the sales funnel.
Integration with Third-Party Tools: Connect with external applications for an extended range of features, making Keap a versatile tool for sales and marketing.

Pricing

Keap offers tiered plans to cater to different business needs:

Pro: $159/month — Core CRM and automation for growing businesses.
Max: $199/month — Adds lead scoring, reporting, and advanced automation tools.
Max Classic: Custom pricing — Tailored for advanced needs with comprehensive features and dedicated support.

Keap also offers a 14-day free trial on all plans.

Pros and Cons

Pros

“Great automation for small businesses” — users find Keap’s automated sequences invaluable for consistent lead nurturing.
“Robust campaign management” — praised for its flexibility in building and managing detailed marketing campaigns.
“Easy to segment and personalize” — the segmentation features allow for tailored messages to different lead groups.

Cons

“Outdated landing page builder” — some users feel the landing page builder lacks customization.
“Occasional tech support issues” — support can sometimes be slow, impacting customer experience.
“High costs for add-ons” — additional features may require extra payments, which can be costly for small teams.

Keap is an effective sales funnel builder for teams focused on email marketing and automation, but it may not be ideal for those needing high-level customization without added costs.

ConvertFlow

ConvertFlow is an all-in-one sales funnel builder that’s been gaining popularity among marketers and businesses focused on lead generation and conversion. Known for its ease of use and flexibility, it’s especially beneficial for e-commerce and small to mid-sized companies looking to create dynamic, personalized funnels. With tools for pop-ups, forms, quizzes, and landing pages, ConvertFlow allows teams to build and manage their funnels without needing a developer. Its integrations with CRM and email marketing platforms also make it easy to connect lead data across systems, keeping the customer journey smooth and efficient.

Software Features for Your Sales Team

Customizable CTAs and Pop-Ups: Create personalized calls-to-action (CTAs) that target leads with specific messaging based on their behavior.
Landing Pages and Forms: Drag-and-drop builder for landing pages, forms, and surveys to capture lead information easily.
A/B Testing: Test different versions of CTAs, landing pages, or pop-ups to optimize for conversions.
Advanced Segmentation: Target visitors with tailored offers by segmenting leads based on behavior and demographics.
Seamless Integrations: Works well with CRMs like HubSpot and email tools, enabling smooth lead capture and follow-up.

Pricing

free sales funnel software — Image Source.

ConvertFlow offers tiered plans:

Starter: $29/month — Core funnel-building tools for small-scale needs.
Core: $59/month — Enhanced features including popups and basic personalization.
Pro: $99/month — Comprehensive tools, including quizzes and advanced segmentation.
Plus: $300/month — Designed for teams, with extensive CRO tools and personalization.
Scale: $500+/month — Custom pricing with white-glove onboarding and volume support.

A 14-day free trial is available on all plans, allowing businesses to try the platform before committing.

Pros and Cons

Pros

“Simple to use” — Users value the intuitive drag-and-drop builder and quick call-to-action setup.
“Highly customizable” — Well-regarded for integrations that facilitate seamless data synchronization.
“Effective A/B testing” — Ideal for optimizing lead capture and generating actionable insights.

Cons

“Limited export options” — Users note a need for more robust export capabilities.
“Occasional integration issues” — Some experience challenges with landing page tracking.
“Costly for small teams” — The higher-tier plans, such as $299/month, may be pricey for smaller operations.

These reviews provide insights into the pros and cons of using ConvertFlow for sales funnel building and lead generation. For further details, you can check out more user feedback on Capterra.

Demio sales funnel

sales funnel automation tools — Image Source.

Demio is a webinar and sales funnel software that’s ideal for businesses needing a seamless platform for live, on-demand, and automated webinars. Especially popular with small to mid-sized companies, Demio combines ease of use with strong engagement tools, making it a great choice for businesses that want to generate leads, educate prospects, and convert webinar attendees into customers. Demio’s standout features include its no-download, web-based setup, and high-quality video streaming, which provide a smooth experience for both hosts and attendees.

Software Features for Your Sales Team

Live, Automated, and On-Demand Webinars: Host multiple types of webinars to engage leads at different funnel stages.
Audience Engagement Tools: Interact with attendees through polls, handouts, and live chats to keep engagement high.
Email Automation: Set up reminders, follow-ups, and thank-you emails to nurture leads after each event.
Analytics and Tracking: Gain insights into attendee behavior and track conversions for better marketing performance.
Integrations with CRM and Marketing Tools: Connect with your CRM and email marketing software to streamline lead management and follow-ups.

Pricing

Demio offers three pricing tiers:

Starter: $59/month — For small teams, includes core webinar hosting.
Growth: $109/month — Provides more room capacity and advanced engagement tools.
Premium: Custom pricing — For large businesses needing comprehensive features, including a dedicated CSM, integrations, and priority support.

Custom pricing, tailored for large events and includes premium support.

Demio provides a 14-day free trial, so you can test out its webinar and funnel tools before making a commitment.

Pros and Cons

Pros

“Intuitive and easy to use” — users appreciate the simplicity of setting up webinars and managing events on Demio.
“Excellent customer support” — many reviewers highlight the responsive support team as a major plus.
“Engagement tools” — polls, handouts, and follow-up emails make it easy to interact with attendees and keep them engaged.

Cons

“Limited customization for email templates” — some users would prefer more options to personalize their email communications.
“Costly for large audiences” — pricing can be high for larger events or frequent webinar hosts.
“No breakout room feature” — lacks a feature for splitting attendees into smaller groups during events, which some users miss.

These sources offer insights into Demio’s strengths and limitations for businesses focused on webinar-driven sales funnels. You can explore more user feedback on Capterra.

ConvertKit

ConvertKit is an email marketing and sales funnel software, particularly favored by creators, small businesses, and entrepreneurs. Launched in 2013, it’s designed to help users build subscriber lists, automate email sequences, and create customized sales funnels without needing extensive technical skills. Businesses that rely on strong customer engagement and list segmentation find ConvertKit especially valuable because of its user-friendly design, detailed automation capabilities, and robust tagging for personalizing email content.

Software Features for Your Sales Team

Visual Automation Builder: An intuitive, drag-and-drop builder that makes it easy to create and manage email funnels.
Segmentation and Tagging: Segment subscribers based on behavior and preferences, allowing for highly targeted and relevant content.
Landing Pages and Forms: Customizable landing pages and opt-in forms for capturing leads directly on the platform.
Email Sequences and Broadcasts: Schedule targeted email sequences and send broadcast emails for timely engagement with subscribers.
Commerce Integration: Allows users to sell digital products and subscriptions, helping turn email engagement into sales.

Pricing

ConvertKit offers multiple pricing plans:

Newsletter: $0/month — Essential email tools for up to 10,000 subscribers, including basic automation.
Creator: $9/month — Expanded features like unlimited automations and email sequences, for up to 300 subscribers.
Creator Pro: $25/month — Advanced tools with engagement scoring and detailed insights, also for up to 300 subscribers.

ConvertKit offers a 14-day free trial for paid plans, letting businesses test the full functionality.

Pros and Cons

Pros

“Intuitive to use and setup” — The platform’s simplicity and ease of use make it popular for non-technical users.
“Excellent segmentation and tagging” — Users appreciate the ability to segment and target subscribers based on interests and actions, enhancing funnel personalization.
“Effective for creators and small businesses” — With features tailored to selling digital products, it’s especially beneficial for creator-based businesses.

Cons

“Limited reporting options” — Some users mention that more detailed analytics and A/B testing could improve performance insights.
“Steeper learning curve for complex automations” — Although intuitive, advanced features may require some initial learning.
“Higher cost at scale” — Pricing increases with larger subscriber counts, which can be a drawback for growing businesses.

Landingi

best sales funnel builder software — Image Source.

Landingi is a popular landing page and sales funnel builder software that’s ideal for businesses focused on lead generation and conversion. Since its launch, Landingi has gained traction among marketers and small to mid-sized businesses due to its user-friendly, no-code approach. The platform’s pre-built templates, WYSIWYG editor, and seamless integrations make it easy for teams to create visually engaging landing pages, pop-ups, and forms. Landingi’s flexibility and ease of use make it a valuable tool for businesses seeking to improve their sales funnels without needing extensive coding or design experience.

Software Features for Your Sales Team

Landing Page Builder: Drag-and-drop builder with customizable templates, making it easy to create and publish landing pages.
A/B Testing: Test different page versions to see what converts best, helping optimize lead capture and engagement.
Pop-Ups and Forms: Capture leads with forms, pop-ups, and lightboxes that are easy to integrate into pages.
Lead Management: Collect, track, and organize leads directly within the platform, streamlining the sales funnel process.
Third-Party Integrations: Connect with CRM and marketing tools like HubSpot and Mailchimp for smooth lead transfer and automation.

Pricing

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Landingi offers three pricing plans:

Free: $0/month — Basic plan for trying the platform with limited features.
Lite: $29/month — For building initial landing pages, includes key tools.
Professional: $89/month — Expands features with unlimited active pages and integrations.
Agency: $149/month — Advanced tools tailored for marketing teams, with additional features like client management.
Enterprise: Custom pricing — Full customization, high-capacity traffic, and dedicated support.

Landingi offers a 14-day free trial, so users can test out its full range of features before committing.

Pros and Cons

Pros

“Easy to use, with excellent templates” — users praise Landingi for its intuitive design and wide range of customizable templates, ideal for quickly creating high-quality landing pages.
“Great customer support” — Landingi’s support team is noted for being responsive and helpful.
“Good value for money” — the pricing structure is appreciated by users who need powerful landing page tools without a high cost.

Cons

“Limited design flexibility” — some users find the layout options restrictive, wishing for more customization with certain elements.
“Lack of animation options” — features like animated CTAs are currently limited, which could improve engagement.
“Higher cost at advanced tiers” — for smaller businesses, the Automate plan may feel expensive.

To summarize sales funnel tools

Dashly is perfecr for businesses willing to optimize the sales funnel and double their inbound pipeline without increasing sales costs.
Pipedrive: Ideal for sales teams needing a visual pipeline with mobile capabilities and easy deal tracking.
Keap: Best for small businesses looking for an all-in-one CRM and email automation with strong lead nurturing.
ConvertFlow: Perfect for e-commerce teams wanting personalized CTAs, segmentation, and quick lead capture.
Demio: Great for companies relying on webinars to engage leads, offering a seamless, interactive experience.
ConvertKit: Tailored for creators focused on building email lists, with easy-to-use automations and tagging.
Landingi: Excellent for teams needing a no-code landing page builder with customizable templates for lead generation.
ActiveCampaign: Versatile for companies needing marketing automation and CRM with detailed customer journeys.
GetResponse: A solid choice for businesses seeking an all-in-one platform for email marketing and funnel templates.
HubSpot: Ideal for businesses needing a fully integrated solution with marketing, sales, and CRM in one.
Systeme.io: Great for startups needing a budget-friendly, all-in-one tool for funnels, email, and memberships.
ClickFunnels: Suitable for companies seeking advanced funnel customization and upsell/downsell features.
Wishpond: Perfect for businesses engaging leads with social media contests, landing pages, and email tools.
Kartra: Ideal for online businesses needing a platform for sales funnels, membership sites, and automation.
Zendesk Sell: Perfect for teams needing CRM-focused sales tracking with customer support integration.
ConvertKit: Excellent for creators wanting email list growth and detailed subscriber tagging for personal engagement.

FAQ on the best sales funnel software

What is Sales Funnel Software?

Sales funnel software is a comprehensive tool that manages and optimizes the path potential customers take from first contact to purchase. It streamlines lead generation, nurturing, and conversion processes through automated workflows, detailed analytics, and customizable engagement features, maximizing sales opportunities.

How to Choose a Sales Funnel Software

Evaluate software based on your business’s complexity, growth goals, and integration needs. Prioritize tools with robust automation, analytics, and scalability. Ensure it aligns with your team’s skills and supports your sales strategy effectively.

The Benefits of Sales Funnel Software

Boosts efficiency by automating repetitive tasks, enhances lead qualification, and provides data-driven insights. This leads to higher conversion rates, reduced manual workload, and a clearer understanding of customer behaviors for targeted strategies.