Top 12 chatbot benefits for your business

In 2019 GM Financial, together with IBM, began to work on an lead generation chatbot. Initially, the Nanci chatbot could fulfill less than 10% of customer requests. But within two months, the success rate has grown to 50% and 60% today. 

By answering customer queries, the Nanci chatbot managed to save $935 thousand in a month 😲

Inspired by the success, the two companies continue using chatbot automation for more complex tasks, such as changing payment deadlines.

This case is one drop in the ocean of how companies benefit from chatbot technology today. And if you’re still hesitant or not sure if your team needs a chatbot, this article is for you. 

Benefits of a chatbot for your business

Every entrepreneur’s dream is to see their company grow. But with your business scaling, it’s getting harder to keep things under control, isn’t it? 

Customers await an immediate response, disregarding your non-working hours. The number of queries grows so fast that you feel understaffed. And new revenue goes to cover new costs on agents. Not the best business strategy.

You can easily solve these and other issues with a chatbot. The tool has already proven itself among marketers, sales, customer service agents, and business process specialists. 

But let’s consider all the benefits in detail. 

Cutting costs

Of course, the chatbot’s implementation requires certain investments in the beginning. Let’s take for example the most popular Dashly Marketing plan — $109/mo, where the chatbot is only one of the numerous tools. 

Now imagine a marketing case where you have to test a new lead generation hypothesis. Without Dashly, you pay for the marketers’ and developers’ time. On average, an hour of web development time is about $40/hour. 

An hour of Dashly chatbot will cost you about $0.15. Using its visual builder, you need only 15 min of the marketer’s time to create and launch a lead generation chatbot on your website. 

$40/hour vs $0.15/hour — great difference!

The same story with hiring a new support agent or a chatbot when your customer flow increases. Set it up to deal with FAQs, qualify leads and route them to agents automatically. 

Virtual assistants cutting business costs is actually one of chatbot future trends. Experts predict billions saved in Insurance, Sales, and Customer Service. 

More time for hypotheses testing

By taking on routine tasks, a chatbot gives your team room and time to check new hypotheses without developers. Modern businesses benefit from experiments. New ideas help boost revenue, conversions, client onboarding.

Maybe you wanted to change the way you capture emails from website visitors but didn’t have enough time and human resources? Well, a chatbot is a fast, personalized solution to automate your marketing, sales, support routine, and test new ideas as well. 

Finally, the work in your company will be about curious customer cases and new bold initiatives in the business strategy.

Read also:
What customer engagement platform is best for your business? 15 options to choose.
What is lead nurturing platform.
12 marketing nurture campaigns.

Data-driven decisions

• A chatbot is a perfect solution to collect qualification data about your leads. Here’s an example of data you can get by qualifying leads with a chatbot:

• A chatbot isn’t only the best way to collect emails, but also a great method of user tracking on website and give your business data in form of analytics reports and lead cards.
• Another way to find useful insights with a chatbot is its analytics reports. The high-quality chatbot platform provides an opportunity to check the chatbot CTR, Conversion Rate, etc. 
• A chatbot is a perfect solution to collect feedback. With this data from customers, your agents can spot your product strengths and weaknesses and look for growth points.

Let us show how to grow your company income with Dashly chatbot tools

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Chatbot benefits for marketing & sales

Globally, chatbots pursue one goal: to increase business profits. 

We in Dashly believe that a company needs to establish a connection with a potential buyer to sell something. Conversational marketing is a relatively new but effective approach. And chatbot is an essential part of it. That’s why we include it in every paid plan we offer. 

So here are some benefits for your marketers and sales reps. 

Leads capture and qualification without human involvement

Set up a chatbot to welcome new website visitors. It will tell a user about your business and ask qualifying questions to collect data for marketing and sales teams.

That’s what SkillFactory online school launched the Dashly chatbot for. Its marketers created a TED bot to help website visitors choose a course according to their needs. Chatbot asks visitors about their interests, experience, free time, etc.

Sign up to create a lead qualifying chatbot with Dashly 7-days free

At the end of the conversation, Ted chatbot collected users’ emails to send them a personal career guide. Thus, in a month after its launch, SkillFactory got +22.7% emails and +15.5% phone numbers list growth.

Intrigued? Our experts can help achieve even better results! 

Automated process of passing leads to the sales team

Imagine a chatbot as your assistant (or a spy, depending on your viewpoint 😎). After a conversation, a chatbot collects all the user data in a lead card or your CRM. 

It’s a benefit for both your sales reps and your leads. 

The reps won’t have to spend hours preparing for a conversation since all the data is gathered in one place. Besides, they can prioritize the leads, choosing only the hottest one to connect to. 

And you’ll spare your potential customers from answering the same questions over and over again. So this is probably one of the best chatbot practices.

Increase in website conversion

A well-set chatbot can help your marketers increase Conversion Rates into a marketing qualified lead, purchase, registration, etc. Use it to tell visitors about your service, help choose products according to their needs, test discounts customer engagement strategy, or guide them to signup. 

Here is a case from the Dashly implementation team 👇

Dashly chatbot helped an online platform for Instagram account analytics increase conversion to signup by 70% and get +$3.5K revenue in 10 months. How?

To achieve that, our experts replaced triggered live chat messages with a proactive chatbot. 

Automate the charm and persuasion of your agents in a concise chatbot scenario to increase the number of customers. 

Read also:

• Attract customers with these 24 ecommerce lead magnets
• The 7 Key Email Marketing Metrics & KPIs You Should Be Tracking
• Product adoption: 7 tips to prove your value
• 10 best customer engagement strategies to nurture fruitful relationships with your customers

Skilled shopping assistant 

A chatbot can not only save your team’s time on qualification but boost your sales as well. Set it up to recommend the relevant products to a customer. Your chatbot will make decisions based on the user’s behavior, just like it did in a 21shop case.

This streetwear online store had a problem with an increasing number of abandoned carts. Together with Dashly experts, they launched a consulting chatbot that popped up when visitors tried to leave the store.  

The result? 

In a month, 33 out of 166 interactions with a chatbot ended up with a purchase and +$11 000 company income growth. 

Here it is, a perfect shopping assistant: no coffee breaks, no vacation, combined with perfect knowledge of your customers. 

Chatbot benefits for customer service agents

According to the New York Times, an ordinary employee can simultaneously process 3-4 simple customer requests. Chatbots can handle as many requests as you need. 

More time for difficult questions

Sure thing, you can hire more staff to cope with the increasing number of customer requests. They will easily deal with FAQs and more difficult questions. But there is another way — hire a chatbot to deal with FAQs and save your agents time for the rest of the tasks.

That’s what LeadGen App did. The company set up a chatbot on the “Help Center” page. Their LeadGen bot: 

• deals with basic queries about the product features;
• gives detailed tutorials (videos, articles from the knowledge base, etc.);
• dispels doubts, so a visitor could start using the product right after the conversation with a chatbot. 

After a month of chatbot usage, they noticed that 41% of people who visited “Help Center” interacted with the chatbot. This number is almost 2x bigger compared to 22% of visitors who interacted with a human agent.

Read also: how to find respondents for a survey or customer interview

Customer Satisfaction Rate growth

Immediate response is not only the support agents’ dream. 90% of customers mark it as essential or very important. 

Make it real with a chatbot. It can resolve simple issues independently, route the conversation to a human agent, and reduce your Response Time significantly. Live up to customers’ expectations and increase their satisfaction with your service. 

Collecting feedback on autopilot

Always be open to comments. Either good or bad ones. Customer feedback about your product or service quality is an available source of business growth insights. 

A chatbot can take on the role of an interviewer and ask questions with pre-defined answers or open ones. 

Read also: The North Star Metric and How Can This Lead to Success

Connect users to qualified agents

This function of a customer service chatbot is essential for support agents. With the help of automated routing, a chatbot delivers a user with the problem to the agent specializing in it. This way, you’ll ensure quicker and more effective issue resolution.

This function also gives you benefits during busy hours. Instead of waiting for one agent to respond, a chatbot routes conversations to free ones. 

Pro tip: always give customers an opportunity to connect to a human agent. The last thing you wanna do is to deal with a person who yelled: “CONNECT TO AN AGENT” in a chat for half an hour. 

“No more nerve-racking waiting” chatbot benefit for customers 

Your business and your team won’t be the only ones who benefit from a chatbot. Virtual assistants are created to serve your customers first. 

75% of customers mark fast response time as the crucial attribute of the customer experience. 

A chatbot will help you meet this expectation. In Dashly, it takes 15 minutes to create a chatbot that will save your business and customers hours.

Your website visitors have no idea when your agents have coffee time, vacation, etc. And it’s not like they care. Customers need your assistance 24/7. So if your agents aren’t available for some reason, a chatbot is always on standby. 

If a customer’s query is not that difficult, it will be solved without human involvement. However, if the issue turns out to be more complex, a chatbot will ask for the user’s phone or email, so an agent can contact them later.

One way or another, a customer will be heard. 

Read also: Find out the best Intercom alternatives and Drift alternative

Summing up

So what is a bot? Definitely not just a program for answering questions. A chatbot can automate repetitive and routine tasks, such as sending emails to potential customers, answering FAQs, and much more. 

With Dashly chatbot, your business will be able to cover and wide range of issues:

• lead capture and qualification, freeing up your marketing team for more experiments;
• passing the hottest leads to the sales reps;
• dealing with FAQs to let your support agents focus on more complex issues;
• monitoring the team’s workload and improving its performance;
• building better and more effective communication in terms of speed and productivity;
• tracking changes and making data-based decisions, and so much more.

This friendly virtual helper can bring a huge benefit to your business.

Still seems like just a chatbot?

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FAQ on chatbot benefits