Top-20 Books to Enhance Your Sales Skills

Reading. Entrepreneur Mark Cuban devotes at least three hours a day to it. Billionaire investor Warren Buffett owns up to spending most of his day on it. Business magnate Bill Gates swears by it. 

But there is a secret. 

Becoming a pro salesman doesn’t depend on how many hours a day you spend reading, but on the books you spend those hours on.

Looking for the best sales books, we reached out to Jeff Bezos, the owner of one of the world’s largest sales platforms: “Pls, recommend our readers a bunch of handbooks for sales managers.” 

He ignored the opportunity to be our expert. 

But we had an Amazon drone. 

So we flew into Jeff’s library and got a little look at titles on his bookshelf

…and read them.

Now, when the inspired Dashly sales team is halfway to world domination, I’ve collected sales books they owe success. 

Without further ado, here’s the top-20 of must-reads on sales: from sales search and handling rejection to developing your leadership skills and mastering the right attitude. 

Enjoy!

Learn More about Selling Techniques and Strategies

Here we collected various approaches to paving your way in the sales world. 

In this section, you will find the classics of the sales literature, like Og Mandino. Works of the gurus like Zig Zigler, whose authority in the sales business is undisputed. 

You’ll also learn about more recent works, which, nevertheless, have already gained recognition in the field. 

Combine different techniques and strategies to create your unique style of selling.

1. SPIN Selling by Neil Rackham

Rating on Amazon: 4.5 out of 5

Dashly Feedback:

“SPIN Selling is nothing like other self-help books. It doesn’t give you any ‘think about success, and you’ll be a successful type of advice. Instead, it takes you away from evident and cliché techniques of selling and shows you new, unconventional tools. Neil Rackham’s book gives you invaluable tips for becoming the prosperous salesman you aspire to be.”

― Helen, Dashly team

Why you should read this book

Rackham’s book remains relevant to these days. The author himself proves it in one of his recent interviews:

Rackham took disparate elements and presented them as basic sales business rules, turning intuitive actions into a craft.

And you’ll know this in a week or less (depending on how fast you’re reading 🌝).

Learn more about the SPIN technique (Situation, Problem, Implication, Need-payoff) and other strategies to succeed in sales. 

This book is a manual for both aspiring and actively working salespeople. 

Apart from the books, you can discover new frameworks for B2B sales

2. The Ultimate Sales Machine by Chet Holmes

Rating on Amazon: 4.6 out of 5

Dashly Feedback:

“This book summarized what matters for successful sales without much dry theory. The thing that struck me most is that selling starts with you, with your routine and mindset. Chet Holmes wrote the book simply and entertainingly, so now it’s my handbook I come back to from time to time. The handbook that is both vibrant and valuable to read.”

― Roman, Dashly team

Why you should read this book

Too many salespeople are trying to keep up with trends in the business 

… and fail eventually, ending up with no tangible results. 

On the other hand, Holmes draws your attention to a limited number of strategies that proved to be effective. The remarkable feature of his approach is that you need to spare only one hour per week to improve twelve critical areas of your business. 

Stop wasting your time on techniques that don’t work! 

These twelve strategies will enhance your sales skills and turn any business into the so-called “ultimate business machine.”

Sounds impressive, doesn’t it? 

Learn how to stay focused and get rid of ineffective strategies with “The Ultimate Sales Machine.” It’s a valuable and fun-to-read playbook.

Stop the battle: bring marketing & sales together
to double revenues like Dashly did

3. Pitch Anything by Oren Klaff

Rating on Amazon: 4.6 out of 5

Dashly Feedback

“This book didn’t just give me useful tips and techniques on pitching my ideas, but it changed the way I think. Now, listening to the others, I often catch myself thinking about framing their dialogue best. A great mental exercise, all thanks to this book.”

― Liz, Dashly content marketer

Why you should read this book

Pitching is now an integral part of any business, especially sales. One successful pitch can turn into a deal of a lifetime and change your entire career. 

That’s what happened to Oren Klaff, the author of this book. He gained over 400 million dollars over the past thirteen years with his unique sales pitching technique. 

Find the key points and secrets of this one-of-a-kind method in his book. 

Drawing upon the research in neuroeconomics, Klaff explains what stands behind decision-making in pitching and what ordinary pitches lack to become great.

One successful pitch can make your career. Delivering your ideas to people clearly and persuasively is a skill. And you can learn it with ‘Pitch Anything”.

If you want to get more insights into Klaff’s method, you can watch his profound interview that, as one of the comments notes, “ties you up for the whole 1 hours 44 minutes”.

https://www.youtube.com/watch?v=W3XxIZVEXaw

4. Secrets of Closing the Sale by Zig Ziglar

Rating on Amazon: 4.7 out of 5

Dashly Feedback

“Reading this book, you understand why Zig Ziglar’s considered a giant of the sales business. Citing his experience and giving answers to the most burning questions, Zig Ziglar creates a whole arsenal of a successful salesperson just for you!”

― Leo, Dashly YouTube master

Why you should read this book

We all go down the path, Zig Ziglar trailed for us. 

He is one of the top salespeople of all time. In this book, Zig shares with you strategies for deals to close, tips on dealing with various customers, and persuasion techniques. 

Persuasion is art. And in “Secrets of Closing the Sale” Zig Ziglar gives you all the necessary tools to become an artist. Ziglar’s tips are simple and accessible for anyone. But crafted and put into action, they might have a long-lasting impact on your career. 

In “Secrets of Closing the Sale” you’ll find invaluable advice on how to get that cherished ‘yes.’

We suggest watching Zig Ziglar’s lecture on the salesperson’s techniques and strategies for interaction with customers.

https://www.youtube.com/watch?v=g4hQJfaxyOw

Zig Ziglar’s works are playbooks for both aspiring and experienced salespeople. Take the first step in your journey or widen your understanding of the sales business with “Secrets of Closing The Sales.” 

5. Little Red Book of Selling by Jeffrey Gitomer

Rating on Amazon: 4.6 out of 5

Dashly Feedback

“I love Gitomer’s approach to sales! Highly professional with a wise pinch of humor. It’s a handbook for both rookies and experienced salespeople, who keep bumping into rejection for one reason or another. In addition, Jeffrey Gitomer gives you tips to unconventional style.”

― Sergey, Dashly team

Why you should read this book

Gitomer’s 12.5 principles focus on salespeople, their approaches to different types of customers, preparation, and motivation. 

And most importantly, honesty to themselves, their product, and their customers. 

Salespeople are known for not having enough time to read, and Gitomer knows it. 

The book keeps your attention. You can get all the essential tips on becoming a professional in the sales business. 

Among many other things, Gitomer writes about the correlation between the value and the price, about asking questions that talk your customers into buying and making them feel safe by eliminating their risks. 

The short yet extremely valuable “Little Red Book” can fit all the necessary tips for succeeding in the sales in your pocket.

If you’re in desperate need of motivation and a boost of energy, you’re also in desperate need of this book. 

Read also:
Cross-sell, Upsell & Bundles Sales Strategies for Online Businesses

6. The Greatest Salesman in the World by Og Mandino

Rating on Amazon: 4.7 out of 5

Dashly feedback

“This book is a treasure! It’s a concise collection of some of the most powerful life-changing principles wrapped into a wonderful story that is just pure pleasure to read.”

― Paul, Head of Sales at Dashly

Why you should read this book

Mandino delivers vital principles of becoming a successful salesperson. 

Some people call “The Greatest Salesman in the World” a guide to a philosophy of salesmanship. This book is an acknowledged must-read for everyone who sees themselves in the sales business. 

But frankly, no matter who you are, you can read it, and you’ll be mesmerized by Mandino’s style. “The Greatest Salesman in the World” is an outstanding example of blue-sky fiction writing with down-to-earth, practical benefits.

Og Mandino wrote a handbook for aspiring salespeople and turned it into a touching, fascinating story. Join the ranks of salespeople who were inspired and moved by this book now. 

Don’t stop on books and subscribe to our regular newsletter on sales advice!

Thank you. Now check your inbox!

7. The Challenger Sale: Taking Control of the Customer Conversation by Matthew Dixon and Brent Adamson

Rating on Amazon: 4.5 out of 5

Dashly Feedback

“For me, a book is good if while reading, the ‘I never thought about it’ crosses my mind. So, ‘The Challenger Sale’ is a great book. If you’re looking for useful insights and tips to stand out from thousands of salespeople, read it.”

― Dimitrii, Dashly CEO

Why you should read this book

The classic approach to relationship building is losing its appeal and effectiveness. 

Bringing together results of studying thousands of sales reps, Matthew Dixon and Brent Adamson came up with a recipe for successful customer communication. 

• Don’t build relationships. Challenge them. 
• Don’t bombard your customer with ‘astonishing’ and never-seen-before facts about your product. Instead, tell them how it can make or save them money. 
• Don’t adjust to every whim of your customers. Control the situation. 

The authors will advise you on effective communication techniques: assertiveness, stepping back when necessary, and being in charge. 

You have an excellent opportunity to get to know one of the book authors and learn about the Challengers first hand: watch Matt Dixon talking about his and Adamson’s book and their unique approach to sales:

Create your sales style and learn how to spot potential Challengers in your company with “The Challenger Sale”. 

In their book, Dixon and Adamson point out that the classic approach became notably obsolete for building relationships in B2B. Get some other tips on B2B sales in our article.

How You Can Boost B2B Sales: Tricks You May Not Know

8. Hooked: How to Build Habit-Forming Products by Nir Eyal

Rating on Amazon: 4.6 out of 5

Dashly feedback

“This book is a treasure! It’s a concise collection of some of the most powerful life-changing principles wrapped into a wonderful story that is just pure pleasure to read.”

― Olga, Dashly Product Manager

Why you should read this book

Nir Eyal confessed that he wrote a book he wished he’d had at the very beginning of his career in sales. Not a theoretical textbook, but a guide. 

If you want something right, do it yourself. 

If you’re tired of intuitive actions and trying to guess why customers like one product but hate another one, “Hooked” is for you. 

In his book, Nir Eyal shares his 4-step framework, proved by years of research and practice. This framework, or a roadmap, will help you “enchant” your customers, making them come back to you and your product over and over again.

Yes, we said “enchant,” but there’s no magic in sales. Only theory and practice. Read Nir Eyal’s book “Hooked” and learn it yourself. 

Or meet Nir Eyal face to face in this video, where he talks about the critical points of his book:

Sales Books On The Psychology of Selling

Why did we devote a separate section to it? 

NYU psychologist Jonathan Haidt came up with a curious metaphor for people’s persuasion and decision-making. It’s called “the elephant and the rider.” 

The rider represents people’s rational side, which is responsible for our conclusions and decisions. 

“The elephant,” on the other hand, depicts our emotions. 

At first sight, the rider seems to be the one in charge. He holds the reins and sees the path. But he is tiny compared to the elephant. And if something goes wrong and the rider and the elephant confront, the elephant will win this fight.

This analogy depicts a tremendous role our emotions play in our decision-making. 

And if it’s our emotions that stand behind our choices and assumptions, it is vital to understand how to influence people’s purchase decisions. 

How to persuade others to give you a ‘yes,’ the ultimate goal in the sales business? 

Find out in this section!

9. Never Split the Difference by Chris Voss with Tahl Raz

Rating on Amazon: 4.8 out of 5

Dashly Feedback

“A great salesperson equals a great negotiator. ‘Never Split the Difference’ guides you on becoming a successful negotiator. But those tips will work only if you’re ready to use them in real-life daily. After all, getting skills is all about practice.”

― Roman, Dashly Customer Success Manager

Why you should read this book

Negotiations are an essential part of the selling process. 

With the help of his international hostage negotiator for the FBI background, Chris Voss shares the techniques that will help you succeed in this complicated part of the sales process. 

In his past, Voss got to work with such criminals as bank robbers and terrorists. So the real-life examples from his practice as the FBI negotiator help him illustrate his empathy-based techniques that will put your thoughts into other people’s heads and make them think your ideas are theirs.

Negotiations are a complex game. But you can learn to play it. 

Remember that practice makes perfect. 

Besides, since “Never Split the Difference” is based on Voss’ experience, this book is both valuable and fascinating to read. 

Buy Voss’ book and start mastering your negotiating skills day by day. 

We also highly recommend watching Voss’ TedTalk. He shares stories from his hostage negotiator’s past and tips on using tactical empathy in personal and professional life.

10. To Sell Is Human by Daniel H. Pink

Rating on Amazon: 4.5 out of 5

Dashly feedback

“Pink gives an interesting definition of selling, dragging all of us into the sales world. And he’s not wrong. Mothers sell their kids the idea that eating vegetables is right. Kids sell their parents the idea that they need a new computer to study better. Everyone does it, no matter how old a person is. We sell our ideas, our services, ourselves. And if it’s our nature, we can master it and use it for our good. And I believe this book is a great way to start.”

― Liza, content marketer at Dashly

Why you should read this book

Pink sees sales as moving someone into taking action. 

And we all do it, don’t we? 

We try to convince someone to pick our side and act in our favor, whether at work or home. And since it’s a part of us, we can develop this skill. 

“To Sell Is Human” provides you with a modern insight into the sales landscape. 

Armed with research in the social study field, survey results, and experience, Pink will give you the tools to succeed in the changing sales world.

Learn more about the psychology of selling and improve your initial human skill with Pink’s book. 

Don’t stop on books and subscribe to our regular newsletter on sales advice!

Thanks! Now check your email

11. Sell or Be Sold by Grant Cardone 

Rating on Amazon: 4.7 out of 5

Dashly feedback

“’Sell or Be Sold’ is not just a book title. It’s a guiding principle for life. You either go with the flow, ‘buying’ all beliefs and concepts people around you ‘sell’ to you, or stand up and persuade the others, ‘selling’ your ideas, views, and products to them. If it sounds vague or complicated, read Cardone’s book, and you’ll figure it out.”

― Dimitrii, Dashly CEO

Why you should read this book

Living in the tumultuous and time-consuming sales world, you might find it challenging to separate your professional and personal life, bringing your work attitude home or to friends’ meetings. 

But who says it’s a bad thing? 

Cardone is an international sales coaching expert and repeated New York Times bestselling author. He takes the conventional tools and turns them into practical techniques of persuasion. He draws a roadmap on being a successful salesperson in both business and everyday situations. 

Find out different facets of the sales business. He shares techniques on dealing with call reluctance, getting over multiple rejections, and successful selling even in a lousy economy. 

What’s the most important lesson of “Sell or Be Sold”? There’s nothing wrong with being a full-time salesperson. 

Shape the right attitude to your career and personal life with Cardone’s book.

12. Influence: the Psychology of Persuasion by Robert B. Cialdini 

Rating on Amazon: 4.6 out of 5

Dashly feedback

“This book is one more reminder of how important it is to stay skeptical and vigilant. It will teach you how to notice that you’re being manipulated. And even if you were tricked, the book will show you how to turn it to your benefit. Cialdini learned it from his mistakes, and that’s the honesty I like so much about him.”

― Roman, Dashly team

Why you should read this book

It is always fascinating to know what stands behind people’s decisions and what you can do to change them. 

Of course, we’re talking about ethical methods only! 

The questions Cialdini poses in his book are “What are the factors that cause one person to say yes to another person?” and “Which techniques most effectively use these factors to bring about such compliance?”. 

This book is a result of a two-and-a-half-year program of research into the training programs for influence professions. This research aims to understand why one request formulated in a certain way is rejected, while a request that asks for the same thing but in a slightly different manner gets a ‘yes’.  

And since getting ‘yes’ is the endpoint of any sale, Cialdini’s book is the must-read for sales managers.

To influence decision-making, Cialdini came up with six fundamental principles. They are Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. 

You can get some immediate insights into Cialdini’s research and book in this interview.

Learn how to apply knowledge of psychology for your business with Cialdini’s  “Influence.” 

13. The Psychology of Selling by Brian Tracy

Rating on Amazon: 4.7 out of 5

Dashly Feedback

“What I liked about Tracy is his attitude to coaching. Reading this book, I had a feeling that he wanted to help me become a professional in the sales business. And throughout the book, my toolbox was growing, and so were my opportunities to become the professional Tracy wants me to be. In addition, he gives you advice on making immediate changes to your selling style in each chapter.‘

― Zlata, Dashly Customer Success Manager

Why you should read this book

Of course, this section could not do without this work by Brian Tracy. 

His goal with his “Psychology of Selling” is to give readers new ideas, strategies, and knowledge to build a successful career in sales. 

Tracy mainly focuses on the psychological preparation of a salesperson. He shares valuable advice on fighting the fear of rejection, building “unshakable self-confidence,” and taking control over your thoughts, emotions, and feelings.

“The Psychology of Selling” is a practical, easy-to-read playbook that presents ground rules of selling. 

Brian Tracy is a sales guru with dozens of books on selling. “The Psychology of Selling” is a great way to start getting to know Tracy. 

14. Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves

Rating on Amazon: 4.5 out of 5

Dashly Feedback

“Yes, some people will probably say that the authors write about obvious or silly things like ‘smile to people’ or ‘observe other people.’ But some useful things don’t have to be complicated. For example, emotions are the very basis of our personality. We know about them, but many of us don’t know how to work with them. That’s what this book is about. Nothing sophisticated, just good old self-help.”

― Leonid, Dashly YouTube master

Why you should read this book

Some of us might not realize it, but our emotions stand behind every brand we trust and every product we buy. 

Emotional intelligence (also known as EQ) is a new notion everybody keeps talking about. And it can help you understand the wants and needs of other people. 

“Emotional Intelligence 2.0” teaches you how to establish that bond with your customers. 

Bradberry and Greaves create a step-by-step program that aims to increase your EQ by improving four core skills: 

• self-awareness, 
• self-management, 
• social awareness, 
• and relationship management. 

Practice daily to boost your potential, both in the sales and in everyday life.

Sales aren’t just about your professional skills. The individual component is crucial too. So keep up to date and strengthen your EQ with “Emotional Intelligence 2.0”. 

Learn more about the significance of Emotional Intelligence for your career growth and personal life from one of the authors. Watch Travis Bradberry’s TedTalk now.

15. Rejection Proof by Jia Jiang

Rating on Amazon: 4.7 out of 5

Dashly Feedback

“I am no stranger to the fear of rejection, just as many other people. And you are even more likely to meet it if you work in sales. And this book, written in such a lively and entertaining way, was handy and fascinating to read. It made me realize that I want to try a couple of challenges Jia Jiang went through myself. Maybe rejection can give you fun, not a trauma.”

― Helen, Dashly Product Manager

Why you should read this book

The fear of rejection might be so overwhelming that it becomes a significant obstacle to career growth. 

It was the case for Jia Jiang, who ran into a series of ‘no’s after skyrocketing in the business. 

And then his fear of rejection got even more painful than rejection itself. 

But unlike many other people who stumble and fall, Jiang decided to fight it. As a result, he came up with a challenge that later grew into this fantastic book. 

The author has some fascinating and funny stories to share. You can learn more about Jia Jiang’s challenge and the lesson he got from it first-hand. Watch his both engaging and enlightening TedTalk speech.

Rejection is a natural part of both our personal and professional life. It’s a pretty simple but still bitter truth. 

Jia Jiang explains the significance of rejection and shares actionable tips on dealing with it. 

This book will inspire you to get off the ground again and again. And it will teach you some techniques of targeting, successful asking, and getting a guaranteed positive outcome, even if your ‘no’ didn’t turn into ‘yes.’

It might take hundreds of rejections to get to your life-changing deal. 

Never stop. 

Learn how not to lose your spirit with Jia Jiang’s “Rejection Proof”. 

Don’t stop on books and subscribe to our regular newsletter on sales advice!

Thank you! Now check your inbox pls

16. Never Eat Alone by Keith Ferrazzi

Rating on Amazon: 4.5 out of 5

Dashly Feedback

“Ferrazzi shows how important it is to build a wide and strong network for succeeding in your professional and personal life because you never know what comes in handy. Sometimes the author might seem a bit over the top, but his principles are important to internalize.”

― Zlata, Customer Success Manager at Dashly

Why you should read this book

It is all about the importance of networking. 

And Ferrazzi, a son of a steelworker who paved his way into Yale, then became a Harvard MBA and got into Forbes, proves it with his example. 

Meet Ferrazzi’s vigor and vibrant personality in his TedTalk speech on the importance of building productive and fruitful relationships.

Ferrazzi draws a roadmap for his readers. And you can use it to reach out to your numerous colleagues, friends, and acquaintances to help people and get help from them. 

His method will change your mindset and enlarge the number of vital skills.

The core of this book is generosity and the ability to connect friends with other friends. 

In the extended and updated version of his book, Ferrazzi considers the growing influence of social media. The author brings together all the essential strategies that will help you build a vast and influential network. 

This network can get you to your goals and eventually make a difference in your life.

Remember it’s not only who you know, but also who knows you. 

Learn this and many other principles of successful networking in Ferrazzi’s book. 

Mastering Your Leadership Skills

Why should you stop on sales, though? 

The head of a department, a company, or a corporation isn’t just a dream. It’s a clear goal that takes a lot of hard work to achieve. 

But it’s possible.

And in this section, you will find books where you’ll learn some crucial skills and practical techniques to become an inspirational figure. 

Be a leader who can stir people up and motivate them to move forward for themselves and your company. 

17. How to Win Friends and Influence People by Dale Carnegie

Rating on Amazon: 4.7 out of 5

Dashly Feedback

“Before reading this book, I hoped for it to open my eyes and give me great revelations. And it did but differently. Although, you probably won’t find anything new in this book. Carnegie writes about common truths. We all know them, but we don’t keep them in mind all the time. And that’s our problem. ‘How to Win Friends’ is written to remind you of those truths and make you look at your life differently. I can’t even count how many times things like ‘I should’ve acted differently that time five years ago’ crossed my mind while reading. I hardly ever reread books, but I’ll do it with this one soon.”

― Dimitrii, Dashly CEO

Why you should read this book

One word only. Classic.

“How to Win Friends” has remained in print for so many years for a reason. With his book, Carnegie proves that all great things are simple. 

The principles of effective work with other people are simple. 

In “How to Win Friends,” the author will teach you how to become a more successful manager, mediator, and guide your company. 

Divided into sub-topics like “Fundamental Techniques in Handling People,” “Ways to Make People Like You,” or “How to Win People to Your Way of Thinking,” the book is easy to navigate. 

You’re about to learn: 

• 6 tips for creating an attractive image welcomed everywhere, 
• 12 techniques to win people over and incline them to your thinking, 
• 9 strategies on enhancing your leadership skills.

An excellent addition from Carnegie is the seven rules manual on having a happy life at home.

And yes, things taught in “How to Win Friends” are simple, but they don’t stop being effective. 

“How to Win Friends” is a widely acknowledged classic, and if you’re still not sure about your managing skills, start boosting them with Carnegie’s all-time bestseller.

18. Blueprints for a SaaS Sales Organization by Jacco Van Der Kooij and Fernando Pizzaro

Rating on Amazon: 4.4 out of 5

Dashly Feedback

“The chapters here aren’t long, yet very descriptive. The authors avoid those long stories such handbooks usually have and give you clear guidelines on building a working, consistent sales system. It’s a great first step on your journey in the sales business.”

― Anastasia, Content Marketer at Dashly

Why you should read this book

The hallmark of SaaS companies is that their rise and collapse depend on revenue growth. 

And once your company’s set up, there’s a little window to scale. Overlooking that window is the key difference between the winners of this game and all other casual participants. 

And when stakes are that high, creating a productive and highly motivated team that seizes the moment to scale is crucial. 

Sounds too complicated? 

Jacco Van Der Kooij and Fernando Pizzaro, both experienced in building effective SaaS Sales teams, got together to create a manual for leaders to make successful high-performance SaaS products. 

Start writing your plan for sustainable SaaS company development with the help of Van Der Kooji and Pizzaro’s “Blueprints.”

19. Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives by Keith Rosen

Rating on Amazon: 4.5 out of 5

Dashly Feedback

“This book is a must-read for both sales managers and CEOs who evaluate the work of sales managers. This book is an invaluable source of theory and practical knowledge you need to have to become a persuasive salesperson and indispensable worker of your company.”

― Roman, Dashly team

Why you should read this book

If you don’t see the difference between training and coaching, this is your playbook. 

“Coaching Salespeople” serves several purposes at the same time. 

Find out clear guidelines on coaching your sales managers and getting the best performance out of them. You’ll also get precious tips on creating a motivating and prosperous working environment. 

This book is a collection of coaching templates, scripts, and hints on crucial questions you can pose during your coaching session. 

You’ll also find a 30-Day Turnaround Strategy for those who lag, along with case studies and warnings on the fatal coaching mistakes.

The author claims that sales training won’t turn your team into champions, but an executive sales coach will. 

Now it’s up to you to check. 

20. The Sales Acceleration Formula by Mark Roberge

Rating on Amazon: 4.6 out of 5

Dashly Feedback

“Roberge struck me with his honesty. He admits his lack of selling background, yet the result of his work truly speaks for itself. I guess his success, coming from a non-sales background, is the key and the main proof of how useful this book really is.”

― Leonid, Dashly YouTube master

Why you should read this book

Business owners. Sales managers. Investors. Everyone is craving for a universal formula to turn their idea into a prosperous business and take it to the top of the game. 

Is there a framework for building a successful company? 

“The Sales Acceleration Formula” considers various factors like data, technology, and inbound marketing. All of which will help you build an effective and ambitious sales team. 

One of the main obstacles here is usually scaling sales. 

The author will teach you how to use data, technology, and inbound selling in every facet of sales acceleration. 

Together with Roberge, you’ll enhance your skills in hiring, managing, and provoking demand.

It doesn’t matter if you’re a newcomer or have experience in the sales business who stumbles on its way to the top. Roberge’s example shows that nothing is impossible. 

Start your journey with Roberge’s book now.

Or learn the critical aspects of the sales acceleration formula from the author himself:

If you liked our top sales books, check out more valuable sources to boost your skills in product research.

We hope you enjoyed going through our list and have already opened an online bookstore to order a book or two! 

But keep in mind that no book, even the best one of its kind, can’t make you a great salesperson unless you take the advice and put it into practice, giving new momentum to your business. 

And remember that we at Dashly are always ready to help you bring your ideas to life! 

Please, spare a second to leave a comment below. 

Was our top useful? Which ones have you already read? Which other books would you add to the salesperson must-read list? 

Don’t let this conversation fade away, and share your opinion on the best sales book ever written. Did it make it to our top? If not, tell us more about it! 

Happy reading! And remember that with the right books and the right attitude, learning can be fun!

List of books sales managers from socials advise reading:

 Selling to Big Companies by Jill Konrath

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary by Joseph Michelli

Mindset: The New Psychology of Success by Carol S. Dweck 

Whale Hunting: How to Land Big Sales and Transform Your Company by Barbara Weaver Smith and Tom Searcy

Virtual Selling by Mike Schultz

Tom Hopkins books

Demand Greatness by Mike Ashabi

Don’t stop on books and subscribe to our regular newsletter on sales advice!

Read also:

• 20 AI sales tools: Boost your sales strategy with revolutionary technologies
• Guide to sales funnel optimization: best tips, tools, and common pitfalls